Intersport, one of the world’s leading sports dealers, has teamed up with the renowned sports brand Adidas to celebrate the different ways in which sports -loving women “make football into their game”.
The focus of the social media campaign is a number of short films that tell the diverse, inspiring and personal stories of six players from Germany, Spain, Sweden, Greece, Slovenia and Switzerland. The films show how each of them discovered their passion for football, illuminate, distinctive moments of their career and provide insights into their current motivation.
One of the protagonists is Katarina Kovijanic from Sweden, whose path was largely shaped by the support of her family and which is characterized by a strong team feeling and clear goals. Meret Wälti from Switzerland draws her enthusiasm from the connecting power of football – for them the game is a cultural language that can understand and experience all people.
Further stories range from the feeling of the German goalkeeper Celia Steinert, for whom it is a privilege to play under pressure, to Rachele Sartirani, who discovered and expressed her love for football on the streets of Spain. For Ioanna Chamalidou from Greece, football became a creative valve – a room for self -expression, learning and personal growth. Katja Turk from Slovenia, on the other hand, is inspired by football to pass on her experiences as a player and trainer to the next generation and create an environment in which young talents can develop and blossom.
“The enormous enthusiasm in Switzerland this summer shows: Women’s football is growing and continuing to inspire. That is why we are proud to celebrate all those who make football into their game,” explains Eliane Ruch, Category Manager Athletics at Intersport Switzerland.
“By focusing on the stories of six players from six countries – Spain, Sweden, Switzerland, Slovenia, Greece and Germany – this campaign not only shows the passion and sense of community that football conveys, but also how our individual experiences and ways of life shape our love for the game.”
The campaign was published in the six European Intersport markets from which the portrayed players come. Thanks to Adidas, the long -time partner of Intersport and the official supplier of the UEFA Women’s Euro 2025 ™, all six athletes will meet in Basel at the final game on Sunday, July 27th.
The launch marks another milestone of the “Make it your game” from Intersport. This is aimed at people of every background and level of experience and is intended to motivate to pursue sporting passions – regardless of the individual goal (“game”). At the same time, it shows the potential of sport to both inspire people individually and combine them together.
The campaign is part of the current investments of Intersport and Adidas in football and underlines Intersport’s position as a leading provider in the multicategory area. This includes the opening of the first pure football shop in Athens-further branches in Europe are to follow. In addition, Intersport is entering into a partnership with the world’s most popular football game EA Sports FC ™ 25 in order to secure a strong brand presence digitally.
In addition, the brand continues its community initiative Intersport Football Experience-a pop-up event that offers young football talents an unforgettable experience: test new products, exchange ideas and immerse themselves in their passion. The events were realized in cooperation with renowned clubs such as Hamburger SV, Juventus Turin and Ajax Amsterdam.
This article was used with digital tools translated.
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