The Giorgio Armani fashion house was founded on July 24, 1975 in Milan. The designer of the same name celebrates this anniversary with the ‘Armani/Archivio’ project – an exhibition and fashion show in the Kunstmuseum Pinacoteca di Brera.
Armani/Archivio is the interactive digital platform that will go online on Saturday, August 30, while the Venice Film Festival, said Armani on Thursday. It is rich in content that emerged from careful cataloging of the Giorgio Armani collections. The platform serves to preserve the company’s historical heritage and beat a bridge between the past and the future. Armani/Archivio will soon have its physical location at the gates of Milan.
New exhibition with 150 archive looks
The celebrations fall into the Milan fashion week. On Wednesday, September 24th, Giorgio Armani will open an exhibition in the Pinacoteca di Brera that is also accessible to the public. For the first time ever, the halls of the museum will accommodate a fashion exhibition: 150 archive looks by Giorgio Armani tell the consistent development of the brand over the decades. The designer’s fashion will enter into a dialogue with the masterpieces of art.
Giorgio Armani closes the Milan fashion week on the evening of September 28 with a fashion show in the historic courtyard of the Palazzo Brera. The looks of the women’s collection spring/summer 2026 (SS26) and some men’s styles, the collection presented in June, are shown there.
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