Sportalm has a new wholesale boss.
Anna Lena Schaeffer has been taking over the position of the Head of Wholesale at the Austrian fashion label Sportalm since the beginning of July, as she confirmed in conversation with fashionunited.
Schaeffer changes from Marc O’Polo to Sportalm. At the clothing company from Stephanskirchen, she most recently worked in a leading function in the Wholesale, initially as an area manager online & key account north & west accessories, later as area manager Key Account Nord & West accessories.
Previously, Schaeffer took a professional break in the fashion industry and worked for the US group Apple for over six years, as can be seen from her profile on the LinkedIn career network. From 2021 to 2023, she also was responsible for sales at the Kashmir label Sminfinity as Manager of Sales.
Further stations in her career led you to the social fashion company, where she worked as an area of Sales Manager, and the agency Ventrella as an international sales manager. In addition, she gained sales experience in textile sales agencies such as Marjana von Berlepsch.
Schaeffer laid her technical basis with an apprenticeship as a textile business economist at the LDT Nagold.