Gabor Shoes AG, based in Rosenheim, has created a new brand experience for its core brand Gabor. This includes a new logo, a new signet, an independent jewelry script, a revised color palette and a new picture style. The new design for the spring/summer season 2026 is implemented. This includes a comprehensive brand relaunch that will range from product and packaging to all digital and physical touchpoints to communication.
“The new appearance and the associated stronger emotionality to the brand are key elements of our strategy. This step makes it visible to everyone that Gabor is actively shaping its future. This will make us create an even stronger desire for our brand and our products and sit down in the pole position of the industry,” commented Stefan Blöchinger, CEO of Gabor Shoes AG, in a message.
The relaunch is part of the strategic development of Gabor Shoes AG, which is based on the conviction that “stringent brand management and consistent customer centering are decisive success factors in global competition”. The new brand strategy is intended to open additional growth potential by addressing extended target groups, also internationally.
“We are convinced: With this new brand experience we not only inspire our existing customers, but also win new customers: inside for us – and thus generate shared growth with our trading partners,” explains Tom Czizegg, Vice President Sales.
The brand core remains unchanged and Gabor will continue to rely on quality, materials, processing, optimal fit for different needs and the brand -friendly implementation of current fashion trends. The quality and comfort aspect in particular are important sales drivers on the German market.
“We will continue to strengthen our outstanding product exposure and consistently expand our portfolio towards new target groups. We curate our collections even more specifically in order to present a relevant and convincing offer both inside and trade and to inspire you sustainably for our brand,” summarizes Kristin Käpplinger, Vice President Product.
