The Denim brand Wrangler wants to expand its presence on the shoe market. For this purpose, the company now closed a license partnership with the shoe company Genesco, which was created for several years,
As part of the agreement, Genesco will design, shop and market, shop and market shoes for women, men and children in the future, explained the two US companies in a joint press release on Tuesday. The first Wrangler shoe collection as part of the license partnership is therefore expected to be released in autumn 2026.
“We are happy about working with Genesco,” said Steve Armus, Vice President Licensing and Collaborations at Wrangler. Genesco is a leading company in the industry and has a proven track record in the interpretation of brands and the marketing of attractive shoes. “This license agreement offers a promising opportunity to present Wrangler shoes to a wide audience,” said Armus.
Rick Higgins, the President of the Genesco Brands Group, added: “Cooperation with Wrangler offers a valuable opportunity to accelerate growth in the Genesco Brands Group brand portfolio.” Genesco is a leading American manufacturer and dealer of shoes and accessories. The portfolio includes well -known brands such as UGG, Dockers and Sperry.
Wrangler is financially well positioned. The brand’s turnover rose by three percent in the first quarter to $ 420 million (around 385 million euros). The parent company Kontor Brands announced this in May 2025.
This article was used with digital tools translated.
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