Dal field at the tribune. Never as in recent years, the tennis It has become fertile ground for new partnerships and unpublished collaborations. Evolution fashion of sporthowever, does not only concern players and their teams, but often also partner And companions. As the success of Morgan Riddle.
The American influencer and content creator, a tennis player Taylor Fritzis the most clear example of how an apparition in the stands can turn into a business occasion. In terms of style, therefore, the eyes are no longer focused exclusively on athletes on the pitch, but on their boxes. Like Morgan Riddle there are different “Girlfriends of”Very popular brands and fashion brands, from Paige Lorenze to Nina Ghabi. In short, the fashion industry has conquered another side of tennis.
Who are the wags
The unprecedented media attention reserved for girlfriends (and theirs look) of the Slam tennis players, he also brought the acronym back in vogue Wag. The term, which means Wives and Girlfriendstherefore wives and girlfriends, became famous in the tabloid English of the beginning of the 2000s and referred, precisely, to the companions of the most famous athletes. The highest point of the WAG phenomenon, for example, was reached in 2006, during the World Cup, when Victoria Beckham was paparazzi and “talked about” more than David himself. Thanks above all to social averagetoday the meaning of this title has changed: from “beautiful figurines”, the partners of the athletes have become influencer And entrepreneurs. Responsible for their success.
Morgan Riddle, fashion in the stands
For Morgan Riddle, the relationship with the American tennis player Taylor Fritzstarted in 2020, coincided with an unprecedented career jump. With beyond 400 thousand followers on Instagram and almost 600 thousand on TiktokRiddle has actively contributed to the growth of a new slice of the public for tennis, younger and attentive to the aesthetic and stylistic choices. From the Tiktok in which he showed the looks of Wimbledon spectators to the videos in which he tells his outfits, the American influencer became one of the most recognizable faces and personalities of this sport.
Over the years, moreover, the wardrobe of Riddle has become more sophisticated and feminine. The jeans and sweatshirts of the early days have given way to mini dresses bon ton, blouses with puff sleeves, polka dot skirts and décolleté with low heel. In a short time, then, brand And maison They chose to dress the Content Creator on the occasion of the most prestigious tournaments (and look at you). From Thom Browne to Miu Miuuntil Burberrythe media exposure ensured by the role of Riddle, added to its massive online presence, represents an enviable marketing opportunity.
Morgan Riddle at Wimbledon 2024 in a sign signed Miu Miu (Photo by Karwai Tang/Wireimage)
Aesthetics Old Money
Paige Lorenze in a polka dot dress at the Wimbledon tournament (Photo by Karwai Tang/Wireimage)
Almost One million followers on Instagram, Paige Lorenze It is probably the most popular influencer of the tennis universe. Partner of the American player Tommy Paulis known for one style Very classic And ladylikecharacterized by midi clothes, coordinated sets and moccasins. The brand found she founded, Dairy boyproposes precisely the typical imagination of the most wealthy East Coast, between embroidered sweaters and polka dot top.
Furthermore, the American brand recently Reformation He had given birth to one capsules collection Inspired precisely to the aesthetics (and gestures) of the tennis players’ girlfriends. As evidence of how large and recognized the phenomenon has become.
One outfit after the other.
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