The global expenditure for artificial intelligence (AI) will more than double by 2028. According to the “Worldwide AI and Generative Ai Spending Guide” by the International Data Corporation (IDC), you will probably reach $ 632 billion ($ 582.54 billion). “We enter into a world in which our workforce can be both AI agent: inside and humans,” emphasizes Jorge Amar, senior partner at McKinsey, in a report.
Virtual AI employees: inside with specific roles, users and company passwords
This means that in the near future, virtual, AI-based employees could “enter” in companies and appear in the organization chart. These would have specific roles, individual “memories” as well as users: internal names and company passwords.
This perspective requires a harmonization between man and machine from the start. This is the only way to promote the introduction and integration of AI, which has already produced tangible results and corporate values for companies.
Valsport President: “No reservations of the employees: inside to AI”
But what is the current status of the AI in fashion companies? And how do managers deal with this revolutionary innovation?
“Our employees: Inside, we have used to the use of AI. We have a communication system with specially developed programs,” reports Siro Toniolo, President of Rewind SRL, a company that was already working in shoe production in 2016. “So far we have not found any obstacles to the introduction of these innovative technologies,” added the president of the sneaker brand, the foundation of which was declining to 1920.
AI is mainly used in Valsport in e-commerce: it “supports us in the entire process, from receipt of the order to shipping”. In other areas, such as research and stylistic analysis, it is also used, but needs the intervention of designers: inside and experts. “You have to try on the product, you have to wear it, the modelers’ procedure is needed: inside,” explains Toniolo. He adds that the stimulus of manual shoe production is also imperfection and uniqueness that arises when a product is made by hand.
Sebago and Superga Manager: “Shoemaker: Interior training more important than AI training”
Marco Tamponi, Global Brand Manager from Sebago and Superga, sees it similarly: “Our product is completely hand -sewn, made by people. Those who make shoes work with affords because you also have to see how the materials react.” The Global Brand Manager of two brands of the Basicnet Group, which, in addition to Superga and Sebago, also includes Kappa, Robe di Kappa, Jesus Jeans, Sabelt, Briko and K-Way: “We use AI for the development of content.” According to Tamponi, the opening of schools for future shoemakers are more important than modules for the development and learning of AI in the production area.
Ki-Agent: Inside, it can go beyond the creation of content and carry out tasks according to the specifications
At least in Italian companies, the admission of AI agent seems to be in the organizational chart in addition to human college: not yet immediately pretended to the organization chart.
However, some companies, according to the McKinsey-Expert: inside, are already in this direction, since AI agent: inside the creation of content and can carry out tasks based on specific instructions.
“The agent: In the inside, reality perceive through their training, then make their own decisions, apply their judgment, and even learn from these actions,” explains Amar. The areas of activity in which AI agent: tested inside is, for example, the first screening of all applicants: inside for front line jobs or their implementation for training employees: inside.
In the fashion industry, content and e-commerce are the two main areas of application for AI, also with the luxury brand La Martina. “We use AI to a large extent to manage the processes in e-commerce and in the customer: interior service,” explains Alessandro Milia, Managing Director, Sales and Marketing at La Martina.
“Another area of application is content creation,” emphasizes the company’s managing director, which has carried out a targeted reorganization of his sales network in Italy and the extraction of new international partners: inside. In the area of creativity and production, however, no AI is used.
Tod’s preserves tradition, promotes innovation
One of the Italian fashion brands, production and creativity from the influence of AI agent: “protect” inside, is also death.
About a month ago, Diego Della Valle, President of the Death Group, received the “Changemaker Award for Craftsmanship” as part of the third edition of the event “Changemakers in Luxury Fashion”, organized by the Chamber of Commerce for Italian fashion.
The prize recognizes Della Valle’s commitment to focus on manual excellence and product quality at the center of the group’s identity, which promotes its tradition and innovation at the same time. Through initiatives such as “Bottega dei Mestieri”, he passes on to new generations. This vision, which Della Valle refers to as “craft intelligence”, a mixture of human skills, cultural heritage and future -oriented creativity, continues to inspire the success and sustainability of “Made in Italy”.
“The craft is the real essence of Italian luxury: a tradition of craftsmanship, time and knowledge that cannot be reproduced. It is a national value for Italy and must be protected and promoted by concrete investments, starting with the training of young people,” Della Valle noticed during the event “Changemakers in Luxury Fashion”.
This article was used with digital tools translated.
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