The exceptionally warm summer temperatures and Father’s Day gifts have driven the e-commerce order volume in Europe and Great Britain well: in the second quarter of 2025 it rose by almost a fifth (18 percent) compared to the previous year and in June alone the gross rare value even had a significant increase of 25 percent. This was found “Scurri Unpacked”, a quarterly review of the e-commerce delivery trends based on over 200 million annual programs.
Record temperatures in May and June in large parts of Europe and Great Britain led to a strong increase in sales in seasonal categories: The sale of garden and outdoor products, for example, increased by 48 percent, followed by household goods (46 percent), fashion (33 percent) and sporting goods (31 percent).
“May and June were the two of the hottest months in the record books that were recorded in Great Britain and Europe. This, combined with sales for Father’s Day, created ideal conditions for the growth of e-commerce. The upswing in the areas of outdoor, gifts and lifestyle shows how quickly the needs of consumers can change and how important it is to react in real terms, to react to revenues To achieve, ”commented Rory O’Connor, founder and CEO of Scurri, the trend report.
Germany has the strongest increase with 37 percent
In the second quarter, Germany recorded the strongest increase in e-commerce sales volume with 37 percent, followed by Poland with 28 percent and Ireland with 21 percent and steady growth in Great Britain with 6 percent. The latter is also partly due to the expenditure on Father’s Day, which is expected to exceed 1.34 billion euros this year.
In contrast, sales volume to the United States decreased by 17 percent, which directly reflects the 10 percent tariffs introduced on April 5, 2025 on British and European goods.
“With ‘Scurri Unpacked’ we open access to our delivery data and share valuable insights that not only strengthen our customers: also democratize these findings for the entire industry and thus help to develop strategies, improve performance and to cope with the continued and fast -moving change,” concluded O’Connor.
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