The luxury fashion house Gabriela Hearst launched its first 100 percent recycled cotton collection. The collection maintains the same look, feel and the general properties of conventional denim. It comprises several key models by Gabriela Hearst in five different colors: cobalt blue, gold birch, antelope orange, burned siena and white.
All colors of the collection were inspired by various pigments that were given to the Uruguayan designer by her friend, the filmmaker Clara Cullen. These pigments are often used as traditional Spanish house colors.
In addition, the recycled cotton collection also includes a classic indigo with medium wash. This was named Uruguayian blue after Hearst’s home country. The coloring process includes hand treatment with an ecological washing. This consumes significantly less electricity than conventional industrial denim production. In addition, circulating, recycled water is used, which is filtered and reused throughout the entire coloring process.
The key models of the collection include the shortened Ezra Bootcut-Jeans, the Rey Straight-Leg Jeans and Willa Long Bootcut-Jeans. These are provided with special, wood -intieved brass buttons on the waist, which can be removed for washing in the machine. The recycled cotton collection is now available in the Gabriela Hearst Stores in New York City, Beverly Hills, London and Tokyo as well as online at Gabrielahearst.com. The prices start at $ 950 (around 875 euros).
The introduction of the denim collection made of recycled cotton follows the presentation of the first sustainably produced sneaker of the brand in the spring of this year.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]