The British maternity designer Seraphine has filed for bankruptcy. Will Wright and Chris Pole von Interpath were deployed as insolvency administrators.
In a statement, Seraphine said that in recent years he had been faced with “business challenges”. These were still exacerbated by the fragile consumption mood, which had a negative impact on sales.
Thanks to the princess of Wales, who wore his clothes during her three pregnancies, the award-winning international retailer for maternity and follow-up fashion, which was founded in 2002, won worldwide followers: inside. The company has a flagship store in the Kensington High Street in London, its own e-commerce website and several well-known specialist dealers: inside.
In April 2025, Seraphine reissued its brand identity with a renewed focus, function and fit. The company tried to overcome the negative connotations of circumstances through collections that were designed by its in -house designers: inside.
Current fashion brand Seraphine reports bankruptcy
Following the new brand strategy, Seraphine worked with consultants in May: Inside Interpath. The aim was to secure additional investments to support the next growth phase.
Interpath, however, notes that the company’s managing director of the “continuing pressure on liquidity” prompted an accelerated review of the investment options. This also included the examination of sales and refinancing options. Since none of the options were available, the managing directors decided to register bankruptcy.
Will Wright, Managing Director of Interpath UK, said: “In the past twenty -three years, Seraphine has developed into a well -known and popular circumstance brand that is known for its mixture of comfort and style.”
He added: “Unfortunately, the strong economic headwinds that have met a number of British retailers: in the inpatient trade and online, as a challenge. This includes increasing costs and a weak consumption mood.”
Interpath adds that the company hired the trade on July on July and the “majority” of its fifth ninety employees: in the inside.
The insolvency administrators are now examining options for the company and its assets, including the Seraphine brand.
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