Brunello Cucinelli’s strategy is based on gradual growth, which over time should guarantee a balanced relationship between brand and customers and a “short” distance between the two. “Our brand has a clear place at the top of the luxury pyramid,” said CEO Luca Lisandroni in Milan on Tuesday. He spoke as part of the eleventh edition of the Congress “Altagamma Consumer and Retail Insight”.
This path has paid off: sales in the first quarter of 2025 amounted to 341.5 million euros. This corresponds to growth by 10.5 percent compared to the same period in the previous year. Current -adjusted revenue rose by ten percent.
The company, which will present its half -year figures on Thursday, has the well -being, especially that of its employees: inside, always focused on. “The topic of well -being is fundamental, you have to feel special,” said Lisandroni. The graduate of the business and social sciences at the University of Bocconi in Milan, born in 1978, switched to the umbrian company from the glasses manufacturer Luxottica in 2016. With his words, he referred to that well -being and that fair and subtle growth that Brunello Cucinelli, the founder of the company, mentioned in his speech on the occasion of the 2012 IPO.
The investors: Inside Cucinelli explained the corporate philosophy. He made it clear that the fashion house is striving for a sustainable, moderate profit – “with the fundamental intention of creating a company that can grow without having to harm humanity, or at least only as little damage as possible”.
As far as the product is concerned, the quality, emotions and fun are still the most important properties to meet a customer that “expresses the desire for beautiful and intensive things”, says Lisandroni.
The care and the close, personal relationship with customers have not prevented the company from using technology and artificial intelligence. “We pay attention to innovation,” Lisandroni told fashionunited.
About a year ago, Cucinelli presented his new project “Brunellocccinelli.ai”, a website that is supposed to express “human artificial intelligence”. “We have imagined a website that, thanks to the union of human and artificial intelligence, should create a new experience in navigating and discovering Brunello, our philosophy and the company. We respect your privacy: We do not use cookies, collect or share any information to identify you, and minimize the use of information about surfing behavior,” says the website.
On the platform you can ask questions and get reactions that are generated “as if there was a librarian to answer them immediately,” said Cucinelli last summer. A project that assumes the idea of using artificial intelligence to upgrade human intelligence and increase human capital.
This article was used with digital tools translated.
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