Enthusiastic Lego lovers stormed into the park at the opening, dressed in theme pirths and waving with flags. They braved the heat to explore the huge terrain. Visitors were welcomed by a huge legy figure of more than 26 meters high. 85 million Legostentjes were used for the construction works in the amusement park.

“I like to play with LEGO myself and we have countless sets at home. So I wanted to go to LEGOLAND as soon as possible,” said Shi, a 35-year-old resident of the nearby city of Hangzhou. He visited the park with his wife and child.

Beijing has announced subsidies to make domestic journeys more affordable for the Chinese and wants local authorities to actively promote their tourist attractions via social media.

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