More advertising on VRT Max and more sponsorship on the ‘classic’ channels of the public broadcaster. If it depends on the VRT top, you can expect that as a viewer from next year. To the horror of the private TV players VTM and Play, which make it clear that they will not survive more ‘local’ advertising competition. The VRT uses a report that the previous MediaMinister Dalle (CD&V) had ordered. Reconciliation seems to be far away. The media committee of the Flemish government debates tomorrow about the tricky matter.
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Soon more advertising on VRT Max for ‘home’ or ‘Knokke Off’ starts? VTM and Play are against: “We don’t survive this”
Bytaketonews
Jul 3, 2025