The European Football Union expects a rich minus shortly before the start of the European European Championships in Switzerland. She assumes a net loss of 20 to 25 million euros, said Nadine Kessler, Women’s Football Director of UEFA, at a press conference in Nyon.
This is mainly due to the lush prize money. At the tournament that will start next Wednesday, the continental association will pour 41 million out to the 16 national teams-more than ever with a women’s European Championship. In 2022 the association had distributed 16 million, before that only 8 million (2017) or 2.2 million (2013) were distributed.
“We increase enormously because we know how important prize money is, what they do in relation to public perception, but also with regard to the promotion of development,” said the 37 -year -old Kessler. The direction of voice, you can be happy about it. “We are investing more, even if we don’t make any money with the euro because it is simply the right one.”
Women’s European Championship is a tournament of the records before the start. Five days before the opening game, 600,000 tickets were already sold, so the previous record of 575,000 was broken at the European Championship in England three years ago. A total of 22 games are already sold out, so there are only remaining tickets for nine of the 31 EM games. A total of 673,000 tickets were available for the tournament.
Instagram star Alisha Lehmann of all people advertises in an interview in front of the European Football Championship for less time on the cell phone. “Nobody would believe that, but I have one of the lowest screen times in the team,” said the Swiss striker and influencer to the “Blick”. “I’m 26, I can’t crouch on my cell phone all day. I want to see life and experience things with my friends and family.”
Lehmann has 16.7 million followers on Instagram and 12 million followok at Tiktok. Before the squadry selection for the European Championship from July 2 to 27, she had to tremble for her place, but in the end she nominated selection coach Pia Sundhage.