Berlin vibrates. Creativity is in the air. The Berlin Fashion Week comes – and with it the Neo.Fashion. 2025. In the center of the capital, in the Atrium Tower on Potsdamer Platz, will be presented on 2nd and 3rd July in Germany. This year’s edition “Neo.Fashion. Presented by Potsdamer Platz” is supported by a strong partnership that is enthusiastic about both sides. A cooperation that extends beyond the event to promote the offspring in the long term. This is how it can be called this year: stage free for the fashion of tomorrow!
Two days, over 100 young talents, 12 universities and one goal: design the future of fashion
The first day of the event, Wednesday, July 2, is only dedicated to the young design from all over Germany. Graduate from twelve renowned universities present their final collections – with strong concepts, brave visions and own manuscripts. Nine of these universities already show their collections in the Graduate shows. Also included are: Hannover University of Applied Sciences, Giebichenstein Castle Halle University of Applied Sciences, University of Applied Sciences Bremen, Weißensee Kunsthochschule Berlin, AMD Academy Mode & Design, Pforzheim University, Macromedia, Haw Hamburg University of Applied Sciences, Reutlingen University, Bielefeld University of Applied Sciences, HTW Berlin and Niederrhein University of Applied Sciences.
The audience can look forward to four varied show slots that reflect the entire range of young design: from craftsmanship virtuoso cuts to social statements to technologically innovative designs. Each collection is unique and invites you to take a closer look.
The highlight of the evening: The “Best Graduates Show” & Awarding of the Neo.Fashion.Awards
The day reaches its peak at 10 p.m. at the latest: The best graduates: Inside every university compete in the “Best Graduates Show” at neo.fashion.award. The awards will be moderated again this year by the well-known television and radio presenter Hadnet Tesfai, which leads through the evening skillfully professionally and charmingly. The Neo.Fashion are awarded. Awards in four categories: best design, best craftsmanship, best sustainability concept and brand new: best digital fashion design.
There are two separated juries for the evaluation of these categories, each of which evaluates the analog and digital areas – so the students benefit twice from expertise and visibility. With the introduction of the fourth category, the Neo.Fashion is. at the pulse of time and takes into account the digital transformation of the industry. This also becomes clear in the digital fashion exhibition, which can be visited continuously on both days. Digital bachelor and master’s theses as well as work on international digital artists are shown- another future view of the fashion of tomorrow.
Thursday: networking, discussing, discovering – and four exclusive fashion shows
The second day starts with the “Next.Level. Network with Neo.Fashion.” – a networking breakfast in cooperation with the overall association Textil+Mode, industry, politics, universities, alumni and creative people bring together. In the direct exchange, the overall association of the German textile and fashion industry wants to create synergies so that the Neo.Fashion. Young talents opens doors.
This is followed by the awarding of the renowned European Fashion Award 2025 again as part of the Neo.Fashion., Which makes the connecting destination of both initiatives clear again: the targeted support and visibility of outstanding fashion talents. At 2.30 p.m., renowned experts discuss: Inside the virtual fashion world at the panel talk about the role of artificial intelligence in fashion-and share their diverse perspectives and experiences.
A special program item: 3:30 p.m. the “Look Into The Future” format is returned to the Neo.Fashion for the fourth time. back. The show will be realized this year with the support of the Berlin Senate and impressively shows how fashion can set a strong sign of creative continuity and overwhelming willingness to design even in challenging times.
From 5 p.m., four independent labels will present in the “Momentum by Neo.Fashion.” Your new collections. This aspiring designer – talents that are already one step further and present their visions as established labels – bring the second day to an exceptionally colorful and energetic finale.
- Montaha Al Ajeel (Kuwait) brings international flair to Berlin – in cooperation with the Ford Fashion Council (Kuwait) – and shows couture between tradition and innovation.
- W1P Studio (Berlin) returns – in 2023 as graduates of the HTW Berlin as part of the Neo.Fashion. On the catwalk, they now present themselves as an independent label, which inspires with sensual knitting fashion and detailed manual work.
- With her S/S26 collection, Stay Away from Evil shows an expressive journey inside the “inner child”- with an urban twist, live performance and jewelry by Jules Beauroy-Eustache.
- Birds of Berlin is a spectacular hair fashion show curated by Deeon Oxygen, who thinks hair, fashion and identity newly thinks with wig art, club aesthetics and the energy of the city.
Neo.fashion. – open, diverse, forward -looking and accessible
For the ninth time the Neo.Fashion is. Now the largest stage for young German design young people, which offers young talents visibility, openness and progressiveness. With the foundation of the Neo.Fashion association. EV underlines the platform for a strong community and the importance of community work for the future of fashion. There is neo.fashion. Furthermore, it is consciously accessible and invites everyone who are curious about tomorrow and want to experience them up close. It is worth it quickly: Tickets for the two-day event are available online at the Neo.Fashion. website.
Call-to-action for press & storytelling
NEO.FASHION offers for the media world. 2025 A cornucopia of stories that are just waiting to be told by them. Every collection of our graduates: Inside and aspiring designers, unique narratives – be it sustainability, groundbreaking innovations, unconventional materials, social statements or discourses. Discover the relevant topics of our time, expressed by fashion, and get in touch with us to deeper these stories.
We are happy. We are excited. And we are ready. Because: This edition of the Neo.Fashion. Had to take hurdles – and that is why this is why it will be a real statement for the future of fashion.