Mo Bicep (34), a fitness influencer that encourages young people to become fit, rich and successful, is detained on suspicion of money laundering and managing criminal activities. The police confirmed to Omroep Brabant That the Fiscal Intelligence and Investigation Service (FIOD) raided the house and three Bicep business premises on Monday- a nickname that refers to the large biceps of the influencer, which is actually called Mohamed Lemhadi.
With nearly a million followers on Instagram, Bicep, father of three children, is one of the largest Dutch fitness influencers at the moment. On his channels, he motivates his followers to ‘transform’ their bodies by exercising a lot and eating well. In that context, he also has the coaching company Coaching by Mobicep and a company that sells protein shakes, supplements and vitamins: MB Nutrition, formerly Bicep Dad.
In their own words, hundreds of thousands of viewers have followed in recent months how Bicep transformed itself and went from 107 to 88 kilograms. He made a documentary of it, as he shares the most moments of success in his life with his viewers. In 2020, Bicep toured the country to promote its own halal chicken fillet at supermarket chain Jumbo. “I am not saying this is the best,” Bicep said about it in an interview De Volkskrant. “People have to give it to you too. It’s not just about quality, but about the whole picture, how I do it.” Cooking with Mo, a cookbook that Bicep released in 2022, was used by Fidelity Recovered as a ‘sales pitch’ for his own food preparations.
Fake and fake followers
It is not the first time that Bicep has received the authorities behind them. In 2021, the Consumer and Markt Authority reproduced the influencer because he had bought tens of thousands of fake followers and Neplikes to promote his food supplements. The ACM ruled the deception of consumers.
Omroep Brabant unveiled Last year also that Bicep promoted illegal websites for trade in, among other things, crypto coins. He encouraged his followers to participate in the Telegram Canal called the Hustlers Club, where participants would receive investment advice from the ‘top 1 percent for a fee for a fee traders of the world ”. He did that together with Youtuber Joey Bravo, who was previously convicted of the lighting of a mortar bomb.
Lamborghini total loss
Bicep, raised in Breda-Noord in what he himself called “a disadvantaged neighborhood”, never finished his school himself, but now motivates young people on his channels to pursue wealth and luxury. Many Bredanaar saw Bicep cracks past one of his Lamborghinis, which he regularly changed color. The Mat Gouden version was in 2020 total loss Driven by Dave Roelvink – the son of. Bicep bought a new Rolls Roys as a consolation.
During the raid by the FIOD, things were seized, the OM confirms to Omroep Brabant, including several cross bikes and scooters, expensive watches, bags, designer clothing and a white Mercedes AMG that regularly figured in Biceps’ videos. His two Lamborghinis did not have to come along – according to the Road Traffic Service (RDW) now abroad. Bicep is expected to hear on Thursday whether he will be held, or whether he can wait for his process in freedom.
Incidentally, the word ‘bicep’ does not exist as a singular of ‘biceps’. Multiple of biceps is bicepssen, says Van Dale.