The Swiss pocket label Friday takes a step towards a circular business model with the rental service Friday Rent. The company announced this in a message. Friday joins brands such as Decathlon, Bever, H&M, Urban Outfitters and Nike, who already offer rental services.
Peter Hollenstein, project manager at Friday Rent, explains: “We would like to promote parts instead of owning. That is why we develop products that are used as often and as long as possible.” He continues: “With Friday we save raw materials and explore a new, circular business model for us. Together, these elements of the circular economy bring us a step closer.”
As of today, the rental service is available for the brand’s largest travel backpack: the F512 Voyager. Friday assumes that a travel bag is only needed for a few days a year. That is why the label offers customers the opportunity to rent the bag instead of buying it. The minimum rent is 24 euros for four days. This amount covers the costs for the manufacture and maintenance of the bag, cleaning and replacing the inner feed as well as the processing in the shop, according to the company.
The service also has a social aspect. The inner compartment of the F512 Voyager travel bag contains a small diary. At the beginning of the rental period, the current date is stamped into the book. Tenant: Inside, your name and travel destination are allowed to enter. You can use the empty pages to capture personal travel memories, share tips or document travel routes. This gives the service a personal character.
Friday has 460 sales outlets and 21 own shops. The brand is active in the Netherlands, Belgium, Switzerland, Germany, Austria and Italy.
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