In collaboration with the former Olympian and TV personality Gregory Sedoc, the Dutch men’s fashion brand No Excess has developed a collection that is much more than just a fashionable statement. The “Sedoc” collection is all about movement. About mental focus and comfort that adapts to the rhythm of everyday life.
The result is a common collection that convinces with its technical properties-4-way stretch, breathable and quick-drying materials as well as wrinkle-free workmanship. Above all, it impresses with the story behind her. Gregory’s way of thinking forms the heart of the capsule: always focused, always on the go, with calm strength and clear goals. For retailers: Inside, the collection offers a unique opportunity: a well -known face, a meaningful history and products that are designed for comfort and functionality without compromising in style.
Clever mix of all-year and seasonal articles
The collection also consists of timeless basics and seasonal pieces. In this way, the range remains commercially attractive and at the same time innovative. Overhirts and pants in relaxed and regular fit in different colors are available all year round. There are also changing drops, including shorts, polo shirts and new shirts in fresh fits and colors. As retailers, the current needs can easily be operated.
Strong support from No Excess
A broad B2C activation campaign runs to strengthen the SedOC launch and to promote sales with our partners. From external advertising to social media to podcasts and videos, everything is geared towards visibility, branded history and the connection of Gregory’s personality with the products in stores.
We also actively support in stationary trade. Depending on the pre-order volume, partners can take part in the gold or silver program. Gold partners benefit from exclusive SEDOC displays, 20 luxurious travel sets (including power bank, passport cover and brand application belt), social media content, email templates and POS materials. Silver partners also receive display material and can buy travel sets. Both packages were developed to strengthen the sale in the shop and convincingly convey the history behind the collection.
From pop-up to partnership
At selected locations, the SEDOC story is physically brought to life through temporary shop window designs and pop-up elements. This is not a standard solution, but a tailor -made inspiration that makes the full potential of the collection for the customer: inside. At the end of the season it is evaluated which stores can be considered for a complete pop-up experience.
Sedoc X No Excess offers you as a retailer: in a collection that convinces in terms of fit, story and sales force. A line for men who want to move forward. And a collaboration that merge in comfort and character.
Are you curious about the possibilities or would you like to offer the collection in your business? Contact your account manager to get more information or to arrange a personal presentation of the collection in one of our showrooms.