The luxury e-commerce platform Farfetch has comprehensively revised its advertising services and presents a rejuvenated platform under the name Farfetch Advertising, which is specially tailored to the needs of the luxury market. The aim is to support brands through tailor -made marketing strategies in coping with central industry challenges, the company announced on Thursday.
In the course of the relaunch, a new website was introduced to offer both existing partners: inside and potential brands a central access to the advertising team and to further information.
According to the company, the optimized service is aimed at covering the specific requirements of the luxury segment, including the complex purchase decision process, building brand value and ensuring brand security. The advertising program itself has existed for ten years, but has now been strategically developed in order to enable higher visibility within the global luxury fashion community.
“With millions of customers: inside that interact with Farfetch every day, we offer our partner: inside a service that helps you to stand out in a competitive environment,” explains Caroline Cochin de Billy, VP Supply Partnerships at Farfetch. “Our advertising solutions open up new target groups and have been shown to increase performance in a high -quality brand context.”
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