The campaign, which criticizes the Flow Festival, encourages artists to participate in work stops. The organizer wonders about the boycott requirements.

The Flow Festival will be held again in Suvilahti. Susanna Kekkonen

The Flow Festival in Suvilahti in August has been criticized. The Flow Strike campaign encourages the audience to boycott the festival and urges artists to participate in work stops.

The central criticism of the campaign is the KKR investment company, which was sold in 2024, the Superstruct Entertainment, which owns the Flow Festival. KKR has financial connections with Israeli companies and the campaign keeps these connections problematic due to Gaza War.

Flow Strike campaign spokesman Jenna Jauhiainen tells Iltalehti that they have been in contact with the campaign about thirty artists attached to Flow.

– At the moment, I can’t say how many of the buzzing artists go to the campaign. We now have a meeting with about thirty artists this Thursday, says Jauhiainen.

According to Jauhiainen, they have also become aware of artists who have originally refused to cooperate with the festival with their campaign.

Conversations with artists

One of the most well -known artists in contact with the Flow -Strike campaign is Aino Morko, known as a plush ad. Helsingin Sanomat writes that Morko reported this in his already deleted Instagram post on Tuesday last week.

– We like one and I’ll tell you more later. Wait for a moment, he wrote in the publication.

Morko is one of the artists attached to the festival and should perform there.

Iltalehti was aiming for Morko, but he did not want to comment so far while the process was in progress.

Known as a plush artist name, Aino Morko has been in contact with the Flow Strike campaign. Atte Kajova

No cancellations

Artistic Director of the Flow Festival Tuomas Kallio tells Iltalehti that none of the artists attached to the festival have announced that they cancel the performance.

He believes that the phenomenon raised is much broader than a single festival. At the same time, he criticized the fact that the campaign does not present any proper evidence of how the Flow Festival would be different from the crisis than other multinational players.

-Multinational musicians, such as large record companies, ticket sales services and festival organizers, often have large venture capitalists in their ownership-unfortunately also holding holdings in Israel. In addition, many have active business there. On the other hand, the Flow Festival or its owner Superstruct does not have any activities or holdings in Israel, he says.

Kallio says they have been in dialogue with the campaign, but they still do not understand why the flow has just become targeted.

Last year’s Flow Festival saw protesters. Jenni Gästgivar

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