In addition to watches and jewelry, luxury handbags are among the most sought-after fashion investments worldwide. E-commerce companies Ebay wanted to know exactly which brands are most popular, based on global search queries and sales (in the period from April 1 to May 31, 2025).
It turned out that Hermès handbags are among the most sought-after fashion investments worldwide-every 2 seconds were searched for “Hermès” worldwide every 2 seconds.
Particularly popular: the Hermès model “Picotin”, which is inspired by equestrian sports and especially the feed bags of horses. Searches for this model rose by over 20 percent compared to the previous year. The models “Herbag”, “Lindy” and “Bolide” are also in demand.
‘IT bags’ are (still) in front
“The strong demand shows that eBay is the perfect place to sell unused Hermès bags-fast, rewarding and, above all, safe. Because: In addition to luxury watches and sneakers, luxury handbags also go through the free eBay-rightness test-from a sales price of 500 euros,” comments the online marketplace in a statement.
However, the degree of popularity also depends on the platform: Chanel (according to product views) is at the front on the Vestiaire Collective resale platform, followed by Louis Vuitton and Hermès.
In view of the colossal price increases in luxury handbags, some of which have led to the oversaturation of the market, as well as a product of product plus duplicates, it is questionable whether this product segment can maintain its status. A study published by The Independent Group at the beginning of the year is to decrease by luxury handbags by almost 13.7 percent in the next two years.