A technical and image collaboration is underway, looking at the 38th edition of the America’s Cup, which will be held in the Gulf of Naples in 2027
A Certainly different chapter in the 115 years of history Of Alfa Romeo. It’s up to the CEO Santo Ficili Announce the partnership that will see the Italian brand become Official Sponsor of Red Luna Teamspearhead of international sailing. The trusted is of course that ofAmerica’s Cupthe most prestigious sailing trophy of the planet, which will see his own 38.ma edition In the 2027 in Italyin the waters of the Gulf of Naples.
Image and Technology
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For Alfa Romeo this collaboration is not only evocative in terms of communication, but also practical, with one exchange of skills the respective teams engaged in the joint development of high technological solutions, starting from the use of advanced materials up to performance management and thedata analysis. “There is no better partner of Luna Rossa, a brand that, like us, brings with it a strong identity, a rich story and a clear vision of what will come”, underlines Santo Ficili, while Max Siren, Team Director of Luna Rossa, underlines how “a natural affinity between Luna Rossa and Alfa Romeo is: deep roots, Italian tradition, sporting spirit and a constant search for excellence.”