Chinese fast-fashion giant Shein plans to significantly expand its supply chain activities in India. As the Reuters news agency reports, the company wants to sell Shein products that have been manufactured in India in the next six to twelve months, through the British and US website of Reliance Retail.
The conversations about the in-depth cooperation should have been running for several months, before the recent increase in US tariffs to Chinese goods. Shein aims to increase the number of its Indian suppliers: within one year to increase from around 150 to up to 1,000.
Shein had already launched his brand on the Indian market in 2018. Two years later, however, the app was banned in the course of a state approach to Chinese applications, triggered by border conflicts between India and China. In 2025, the company finally celebrated its comeback in India through an agreement with Reliance Industries, which has operated its own e-commerce platform for Shein products since then.
“Reliance is responsible for production, supply chain, sales and the operational business in India,” said Shein to Reuters. In addition, the company officially licensed its brand for the Indian market.
Another detail of the partnership, reliance is said to have indicated Indian suppliers: inside, initially only producing 100 units per design. Production should only be increased when the demand is strong. A model that minimizes risks and at the same time relies on data -driven demand optimization.
Fashionunited asked Shein and Reliance Retail for an opinion.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]