Hessnatur, pioneer for sustainable premium fashion in German-speaking countries, won Verena Kleinohl on March 1, 2025 as a new Vice President Brand & Communication. In this position, she is responsible for the company’s entire brand.
With over twenty years of experience in the fashion industry, Verena Kleinohl has a deep understanding of consumption, change and brand management. Her path led her through Visual Merchandising, inpatient retail, purchasing and product management to strategic brand development. Most recently, she headed global brand communication at Gerry Weber as Director Marketing & Brand Communication.
“I am very pleased that with Verena Kleinohl we have such a committed thinker for sustainable brand communication in our team. Your strategic clarity and your creative view of our brand already have a visible effect.” Says Andrea Homann, CEO near Hessnatur.
Verena Kleinohl: “I am convinced that sustainable brand management succeeds if it is honest, creative and consistent. This is exactly what I would like to contribute to Hessnatur.”
With the appointment, Hessnatur sets a sign of modern brand management – with the aim of anchoring sustainable fashion as a relevant part of today’s lifestyle and further developing the brand.
About Hessnature
Since 1976, Hessnatur has been in harmony with sustainable fashion- with the aim of reconciling premium quality, timeless design and ecological responsibility. The
The brand stands for conscious consumption, social fairness and modern brand management with attitude.