Look in the kitchen at Action: ‘We don’t like it when someone says: this only costs a few euros’

Competitors once called it ‘Rommeltjeswinkel’, but in the meantime Action grew into international mega success. One of their principles? Two thirds of the range may never cost more than two euros. Why it is that the company from Zwaagdijk Oost, which opened its 3000th store in Italy next week, is now worth tens of billions. This story can also be listened.

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