The Austrian brand announces the dawn of a new strategic and financial phase thanks to the 800 million collected, 600 of which from the Indian giant, which has saved it from bankruptcy and is now the main investor in his relaunch
After the news of his rescue by the Indian giant Bajaj Auto, already for years his strategic and heavy shareholder partner, KTM He officially declared himself ready to write a new chapter of his long history after the dramatic vicissitudes of the last few months. With a special official press release, the current CEO Gottfried Neumeisterentered the scene in the first months of the crisis, in fact formalized the entry into force of a plan from 800 million euros Overall for the relaunch of the brand, also mentioning the intention of maintaining the brand’s strategic and operational centrality in the historic headquarters of Mattighofen.
The role in Austria
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In the press releaseunderstandably full of enthusiasm and trust in the future, Neumeister openly speaks of a “new phase” and “a second opportunity” for KTM, welcomed with “gratitude and humility” from the brand to the light of a debt situation that really brought it to the verge of a sensational collapse. “Today a new phase opens that allows us to give continuity to the history of KTM – explained the current number 1 of KTM – together with our longtime partner Bajaj, we managed to define one strategy which will allow us to collect an additional 600 million euros for our new start, in addition to the 200 million euros already made available. Existing plants, in particular the main plants of Mattighofen and of Munderfingwill remain the basis of our future success. This means that we will continue to be an important reality for the entire region. Faced with this new, second opportunity, we at KTM try a profound gratitude and humility towards all those, inside and outside our group, which have made it possible “.
Thanks to Pierer
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Neumeister did not leave out to refer to the patron Stefan Pierercentral figure in KTM’s great ascent in recent decades and unfortunately also in its ruinous fall of the last few months, which had led him to resign his resignation from CEO, yielding the helm to Neumeister: “Furthermore, on behalf of those who accompanied us along the way, I would like to take the opportunity to thank Stefan Pierer, who laid the foundations for one of the most known brands in the motorcycle sector that boasts a community UNIQUE ” group Pierer Mobility by Stefan Pierer who has so far guided his fate.
What happens in MotoGP
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There KTM crisis In recent months he has developed in the shade of the slowdown of the global market and strategic decisions that are not far -sighted by management, see the purchase and transfer of MV Agusta within not even a year. The rescue made by Bajaj, which has long produced some KTM models in its factories in India, inevitably marks an inversion of perspective, from industrial partnership to strategic integration, with theAsia which in all probability will be increasingly central in the future development of brand. The repercussions of this profound change on KTM’s sporting commitment, in particular in MotoGP, where the brand has invested huge resources and obtained fluctuating results in recent years, still remain to be understood. The new corporate structure, as often happens, could lead to a rationalization of costs or a rethinking of the priorities, but at the moment there are no precise indications in this regard. Will depend on Bajaj’s actual strategic interest in Motorsport as a technological showcase and of marketing. KTM is therefore ready to start again, but with a new guide, a new vision and perhaps a new identity. It will probably be necessary to wait a few months to find out if the track, the fettors and deserts will continue to be a privileged hunting ground for orange bikes also in this new Indian -wheel drive era.
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