The German Discounter Lidl wants to re -host its sports brand Crivit and make it a “strongest motion brand in Europe” with a campaign.
“Find Your Move” is the brand’s first international Omnichannel campaign, Lidl said on Wednesday. In over 30 countries, it should be seen on television, on social networks and in the physical branches and invite you to rediscover movement.
With the start of the campaign, Crivit’s independent brand appearance is also launched. The brand is therefore now present with its own profiles on social media channels such as Instagram, YouTube and Facebook.
The Crivit products are available in Lidl filals in over 30 countries. In keeping with the redesign, Lidl’s online shop has also received an update that is now live in Germany, France, the Czech Republic, Slovakia, Poland, the Netherlands and Belgium. In addition to Crivit and other non-food products from Lidl, additional information on the brand world of the discounter is presented there.
“Lidl in Germany is looking forward to being part of the success story of Crivit,” said Steffen Graf, Head of Non Food of Lidl Dienstleistle GmbH and Co. KG. “With Crivit, we are committed to making sports and movement easily accessible to everyone. We believe in the power of this strong brand and their potential to inspire people into a more active lifestyle-for the best price-performance ratio.”
Crivit offers sportswear and equipment for various sports as well as products for the outdoor and camping area.