The 2026 World Cup can be an expensive pleasure for fans – according to the media, FIFA will adapt the prices of demand, as with the club World Cup.
The tickets for the World Cup in the USA, Canada and Mexico that go to general sales are sold according to reports from the “Times” and “The Athletic” with “Dynamic Pricing”. This adjusts the price of demand, the principle of knowing consumers when booking hotels, flights or trains.
The tickets from the quotas, which the national associations such as the DFB for its fans travel to fans, should therefore not be affected by the principle. FIFA has not yet published the basic prices for these cards. FIFA is requested from the sports show on the subject.
Fan alliance: “It is nothing but undisguised greed”
“FIFA once again shows where its priorities are”criticized Ronan Evain from the European Fan Alliance Football Supporters Europe. “It is nothing but undisguised greed – it is that simple. We are very critical of this idea, it does not belong in football. FIFA is a highly profitable machine with huge reserves. There is no justification for price increases.” In addition to the tickets, fans have to pay a lot of money for transport to the USA and overnight stays in cities such as New York or Los Angeles. At the 2022 World Cup in Qatar there was still a clear price structure depending on the game round and category in the stadium.
Ronan Evain by Football Supporters Europe (FSE)
The reserves of the World Association are just under three billion US dollars. FIFA President Gianni Infantino had three hours at the FIFA Congress in Paraguay last week, to which he came to Saudi Arabia and Qatar three hours because of a business trip with US President Donald Trump, proudly presented current figures: In the four-year cycle 2023 to 2026, the income of the FIFA should be $ 13 billion, in the cycle in 2019 to 2022 it was 6.5 Billions – half. A large part of this money will make the 2026 World Cup and the associated income from the ticket business. At the club World Cup, a quarter of the two billion US dollars hoped for by FIFA are to come via tickets and VIP packages.
The widened World Cup is played for the first time with 48 teams in 104 games. For comparison: The European Championship in Germany in 2024 had 24 teams and 51 games.
Fifa
The venues of the 2026 World Cup
“Dynamic Pricing” already in use at the club World Cup
FIFA is currently trying to maximize your ticket revenue on “Dynamic Pricing” at the club World Cup, which will take place in the USA from June 15. So far, the sale has been running rather slow, and numerous tickets are currently available for all games. The rigid immigration policy of US President Donald Trump has led to falling visiting numbers in tourism, and high prices for tickets are also required.
In the final of the club World Cup, it is already four digits in the very regular places, almost 4,000 euros in the meantime cost tickets in the best places outside the VIP area, and many cards are currently offered for almost 3,000 euros.
Even in the simple games in the group phase, the prices with fees are quickly in the three -digit range. At least in the case of some games, it gets cheaper: Borussia Dortmund against Fluminense in New Jersey, for example, is currently available from 33.45 US dollers (just under 30 euros, plus taxes and fees).