COndy everything, even what should perhaps remain out of the feed. Elisabetta FranchiBolognese stylist and entrepreneur of the Betty Blue brand, He told his followers that he had invested a cyclistdocumenting each phase with stories on Instagram. The accident, which took place near the Imola autodrome on Sunday 19 May, immediately became viral, more for the chosen tone than for the dynamic itself. The debate turned on the border – increasingly labile – between real life and social storytelling.
Elisabetta Franchi, the accident shared as if it were entertainment
«Everything is good what ends well. I am very sorry. It is the first time. I am very sorry”, He wrote Franchi in a first story, showing an ambulance. In a second, he posted the photo of the cyclist injured on a stretcher: «I just didn’t see it. But at least it didn’t hurt. My Monday ». A comment that has aroused indignant reactions, with many users who reproached her cold tone and poor empathy.
Sports cars, cyclists and complaints via social media
The next day, the designer returned to the incident with a video by car: «Yesterday I hit a cyclist, it had never happened to me. It is fine ». Then he moved attention to his passion for cars: «Now a beautiful car is coming to me, a Dallara, but where can I drive them? […] If I go to my coach, there is the cyclist who arrives in front of you. ” Until the most discussed sentence: “I told him: I would have wanted to be in your place”.
Updates on the cyclist and controversy
“I heard the cyclist, he was discharged, bruises, nothing broken. I start breathing, “concluded Franchi. Fortunately, the injured person did not suffer serious damage. But public opinion did not like the excessive social exposure of the episode: The widespread impression is that the accident has been transformed into a moment of “content creation”without the necessary sensitivity.
Elisabetta Franchi and the time he said: “I take over over 40 only”
Elisabetta Franchi is not new to phrases destined to make people discuss. In 2022, he had publicly affirmed that he wants to take only women over 40, because they are considered more “free from family commitments” and therefore more available to work 24 hours a day. The declaration It cost her one conviction by the Court of Busto Arsiziowhich established the discriminatory character of his words. A mandatory training plan on gender equality has been imposed on its company, as well as compensation to the applicant association.
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