Just in time for the final of the UEFA Champions League, which takes place in Munich on May 31, the football equipment Unisport has redesigned its flagship store in the Bavarian capital.
According to the recent construction and renovation measures, the store at Neuhauser Straße 5 offers “an interactive range from now on, a selected product range and an immersive environment- including a special FIFA play area,” said Unisport on Tuesday. The official reopening will now be celebrated on Saturday-a week before the Champions League final between Paris Saint-Germain and Inter Milan-with “numerous campaigns and offers”.
The retailer, founded in Copenhagen in 1995, which offers football products and fan articles on international top teams, emphasized the importance of reopening in Munich. “What started as a temporary pilot project during the last European Championship has proven to be a strategic milestone,” said Unisport. The company “continues to invest in tangible, physical spaces that bring the spirit of football to life, and thus redesigns the way in which fans and players experience football trade”. The e-commerce specialist also has flagship stores in Paris, Copenhagen, Stockholm and Oslo.