The president of the Fitp traces a budget of the Toren, which involved 392 thousand spectators with an economic impact of almost 900 million: “It was a memorable edition. I find it unfair that the Slams are four and always the same”. Mezzaroma, n.1 of sport and health: “bet won with the extension of the area”
“It was a memorable edition. The election of the new Pope on the Maxiskear of the Forum, the presence of President Mattarella in the stands, the triumph of Jasmine, waiting for Jannik. We managed to achieve extraordinary results also in our home, thanks to a great cheering that other times had conditioned us negatively”. So Angelo Binaghi, president of the Italian Tennis Federation and Padel, in the press conference that traces a balance of the international. The numbers photograph the high level achieved by the event. The collection of the ticket office reached 35.5 million, from 29.1 in 2024: considering that the box office produced only 1.9 million in 2005, the increase in the twenty years is 1765%. The paying spectators have been 390 thousand to date and will close to 392 thousand: practically achieved the goal of positioning themselves around 400 thousand. Tennis hunger in Italy has been indulged from the project to extension of the tournament sitefrom 12 to 20 hectares. “We had a white page in front, the A.D. Nepi did an incredible job. And we won the bet, expanding the structures and improving the services, also with the relaxation areas that were highly appreciated. The feedback from the public and operators were very positive,” explains Marco Mezzaroma, president of Sport and Health, owner of the area and partner of the Fitp in organizing the event.
prospective
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“The internationals are perceived as the big party of our system. Now, however, we are almost at the limit. And some critical issues related to transport and parking lots must be faced. We will be able to grow further with the coverage and expansion of the central: 2 thousand more seats, for a total of 45 thousand over the two weeks. For this I have to thank Mezzaroma, after 15 years of disregarded announcements”, observes Binaghi. And the N.1 of Sport and Health adds: “The new facility will be ready at the end of 2027, the result of 60 million investments in sport and health, which are added to the 100 million that the Prime Minister has invested to redevelop the entire area of the Foro Italico”. Binaghi continues to cultivate the dream of transforming the internationals into the fifth Slam. And it attacks: “There is a monopoly that has lasted for over 100 years. I find it unfair that the Slam are four and always the same and that the points assigned to the players are double compared to the Masters 1000. So you do not help tennis to grow. If we continue to work well, I think the opportunities for the jump will not fail. I do not resign myself to being second behind football and slams. organizational “.
numbers
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Open Economics estimated the social impact in 357 million (there were 258 in 2023). A cake that composes: 61% sportsmen, 23% spectators, 16% tourists. The benefits concern, primarily, the lower health expenditure induced by the greatest sporting practice that such a manifestation manages to generate. And then, says Binaghi, “We have champions on the pitch and off the pitch. Sinner, Musetti, Paolini are an example for the new generations”. Consequently, the Sgroi, that is, the return of the investment, is very high: 7.2. “It would be higher – the federal president stings – if there was no exclusive pay TV that causes damage to our movement”. The overall economic impact of the international has splashed at 894.9 million, of which 409.8 of direct impact, 331.4 indirect and 153.6 induced. “All this without a euro of public contribution. We are approaching the finish line of 1 billion euros”, still Binaghi who recalled how the management surplus will go on three strands: the TV proceeds will be spent in the acquisition of rights for the Free Supertennis channel; Resources from abroad (ticket office and sponsors) will be used for the “Classe rackets” project; The other revenues will go to plant engineering and in the exhibition of federal shares for affiliate clubs which are now 4465 (+47% compared to 2004). All the indicators, on the other hand, show the boom in the sector. This year there were 57 thousand more athletes members, compared to 2024: +37 thousand for tennis, +14 thousand for the Padel, +5 thousand for pickleball. “We have to keep our feet firmly on the ground, we must continue to work because we have a duty to take advantage of this moment at the best, in order to make tennis and other sports of the stronger racket than before and able to last for a long possible”, Binaghi says.
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