According to an evaluation of the Français de la Mode (IFM) Institut, the Recommerce platform Vinted has the largest sales volume for fashion in France. Vinted is still lying ahead of Big players such as Amazon or the local omnichannel provider Kiabi, who rank second and third in places. Online retailers and stationary businesses were taken into account.
According to the report, second-hand sales already make up 10.9 percent of the total clothing turnover. In the case of young consumers: The market share with 16.3 percent is even higher in the inside of the age of 18 to 34. This indicates that Recommerce in France is gaining market shares, according to the institute.
The first Chinese e-commerce fashion giant Shein is already closely followed. Temu, on the other hand, is still in 24th place. However, according to the IFM, almost a third of the online clothing sales were on Amazon, Shein and Temu in the first quarter. Compared to overall sales with clothing, both online and offline, the trio has only seven percent. The online turnover made 29.4 percent of the total clothing turnover in France.
The greatest buying incentive therefore set the low prices. Most of the 15 leading dealers sell clothing at bargain prices. 36.4 percent of the clothing sales were also achieved during special sales and special campaigns.
According to the IFM, T-shirts, jeans and shirts are most frequently used in France for men in France, women mainly buy jeans, T-shirts and dresses that are sold at average prices of 33, 14 and 38 euros.
Last year, the European Recommain Market had a value of 94 billion euros. Growth of 14 percent is expected by 2027.