Juventus presented the new first jersey for the 2025-2026 season, which also worn this summer during the Club World Championship in the United States. For the first time the lines are of different widths, “bar code” effect, unpublished as well as the adoption of the rose for the club’s coat of arms, the logo and the three stripes of Adidas and the finishes of the uniform. The design of the collar is a reference to the “Teamgeist” template, introduced by the German company on the occasion of the 2006 world championship. Juergen Rank, Senior Design Director, said: “We are proud to present something a little different in this season, while remaining faithful to the iconic DNA of the club. When you think of Italy, two things come to mind: football and fashion. We wanted to recover a typically Italian design element and Reimmagin it in a modern and innovative way, to merge the best of fashion with the best of football performance.
