The event will be on the encompassing theme “The essentials for a successful communication strategy in the service of its BtoB commercial development in 2022”.
On the program for this event:
- Keynote: The consequences observed and the developments amplified by the crisis on BtoB commercial development
- “Organization and HR” round tables: How to recruit despite the shortage of profiles in the commercial function?
- “Tools and strategy” round table: Data, telephone and marketing: the new winning trio in 2022?
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