What happens if the new juice show from Yvonne Coldeweijer flops on Net5? Does John de Mol have to serve her contract between the Roddeldino’s of Shownieuws? “Maybe.”
Few people had seen it coming: Yvonne Coldeweijer who receives a contract from John de Mol and gets a daily TV show on one of his TV channels, namely Net5. According to TV authority Tina Nijkamp, the program, which will probably be called Juice today, may be on a channel every evening. Will this be a hit?
Muzzle
Mediacriticus Victor Vlam thinks that the viewing figures will mainly depend on Yvonne herself. “I think that is the big question: is she muzzled or not? I think the power of Yvonne Coldeweijer is, is that she just had a good time everywhere,” he says in the latest episode of the podcast The Communicado’s.
“The moment you let yourself be muzzled and you say nothing negative about Linda, about Johnny or the big boss, then of course you have a huge problem. I can’t predict what is going to happen. On the one hand: with Shownieuws people are muzzled, (…) but with today you see that there is just complete freedom.”
Dates
It depends on whether Yvonne Blind went for the money or has set conditions, says Victor. “At VI they really have that freedom, so I think it depends on the agreements that Yvonne Coldeweijer made with Talpa. We don’t know, we should see and wait, but I hope she has stipulated that she has that freedom.”
And that freedom is easier to sustain if the viewing figures are good, he continues. “Then it is also easier to monitor that freedom. It will be more difficult if it is a less great success, because then you see that all kinds of TV bosses will interfere with it.”
Shownieuws?
What if Juice flops mercilessly today? According to Victor, that is just the question. “Then she joins Shownieuws to serve her contract? Those are also interesting things. For example, that happened to Natacha Harlequin in the past. You also have to make good agreements about that.”
According to TV authority Tina Nijkamp, Yvonne will earn around 550 thousand euros a year. Victor: “If the program flops after three months, then John probably wants a consideration. Then it could just be that you are after the desk of Shownieuws. You have to make good agreements about that.”
Evert and Guido
One thing is certain: if Yvonne will indeed be forced to end up between Evert Santegoeds and Guido den Attrekker, the magazine bobos that she always called the ‘showbizzdino’s’, then that will undoubtedly feel like a personal downfall for her.
From juice queen to the side table of Shownieuws? Ultimately, according to Guido, everything is about money: “I think she has an expensive house with a nice thatched roof and she will eventually have to pay the mortgage, so it is not surprising that you may opt for some firmness.”