B.beauty as a very important economic voice of our country, beauty as a social mirror (we use an average of 8 cosmetic products a day!), as a macrocosm made up of stories, ideas, emotions, business, research. After Milan Fashion Week and Milan Design Week, the first arrives “Milan Beauty Week”, scheduled from 3 to 8 May 2022 on the initiative of Cosmetics Italy, in partnership with Cosmoprof and Esxence.
What is it about? Six days of appointments in the heart of the city, at Palazzo dei Giureconsulti, a stone’s throw from the Duomo, in the company of cosmetic brands and companies, industry experts, voices and exceptional guests.
We will also be there at iO Donna in the guise of media partner with the group Cairo-RCS Mediaor rather we will be the one who will tell you about the event as an insider.
3 – 8 May 2022: the first Milan Beauty Week arrives
Milan Beauty Week 2022, why and how
3 – 8 May 2022. Six days in which the beautyin the broadest possible sense of the concept, will have its own first Milanese event dedicated. “A cultural project designed to tell the behind the scenes of a sector that represents a real flagship of Made in Italy “he explains Renato Ancorotti, president of Cosmetica Italia.
To fully believe it there are Lombardy Region, Municipality of Milan, Assolombarda, National Chamber of Fashion and Confcommercio Milano Lodi Monza and Brianza, who gave their patronage to the event: “We hope it will become a great event like those dedicated to fashion and design” he says Alessia CappelloCouncilor for Economic Development and Labor Policies of the Municipality of Milan.
Because beauty deserves its Week
Beauty? Other than futility. It is a pivot, as well as a source of pride, of our economy. Employs 36 thousand peoplewhich rise to almost 400 thousand considering the entire supply chain. 54% are women.
Beauty resists, indeed grows: 11.7 billion euros the Italian turnover in 2021in double-digit growth (+ 15%) despite Covid-19.
55% of the world’s cosmetics is produced in Italy. Percentage that rises to 67% considering only Europe. Much of this cosmetics, to be precise, is indeed “made in Lombardy”, in a production district made up of craftsmanship, research, entrepreneurship that the world envies us for innovation and quality standards.
“Beauty is endurance, not just resilience: we should tell the world much better, “he commented Barbara Stefanelli, deputy deputy director of Corriere della Sera, who moderated the presentation press conference at Palazzo Marino.
What’s at the Village of Palazzo Giureconsulti
The invitation is open and the calendar is full: talks, meetings, experiential workshops, interviews, stands. Four i macro-themes: Innovation, Sustainability, Inclusion, Emotion.
Heart of the event, the Beauty Village of Palazzo Giureconsulti, with fixed thematic areas. First of all the area ABC Cosmetics, which will host an installation with a guide to cosmetics and ingredients.
Beauty Corner and Tech area it will be a maxi beauty pavilion with company stands partner where you can try products, treatments, experiences, directly in person and in the company of professionals who are the soul of the brands.
Lovers of perfume? Don’t miss the halls Olfactory workshops and floral workshopsbetween perfumed paths and behind-the-scenes stories of the world of fragrances.
There will also be a special Cinemino, with the exhibition “Perfume in the cinema” in collaboration with the National Cinema Museum of Turin: they will come six iconic films of Italian cinema will be screened accompanied by a sensory experience perfumed cured by great Italian and international perfumers noses.
Will not miss a Panoramic Social Hub, where to shoot and share every beauty experience, and a corner wine for tastings in beauty (of the palate).
Last but not least, one Boutique for shopping but above all for fundraising for charity promoted by Cosmoprof: against a donation, an interesting selection of products from the cosmetic brands supporting the project is brought home. Proceeds go to favor of Strength and Smile Onlus.
When? Every day, from 11 to 20.
The two talks not to be missed, with iO Donna
The Parlamentino of Palazzo Giureconsulti instead it will be the daily stage of talks, meetings and insights.
The complete calendar to reserve your seat it is constantly updated on the site www.milanobeautyweek.it.
Two events not to be missed, where iO Donna will be there too:
THURSDAY 5 May, 5 pm – 5.45 pm with Danda Santini
It will be ours Director of iO Donna and Amica Danda Santini to moderate the talk “Beautiful minds: Spirituality and mental wellness “. How to take care of yourself and improve the quality of life and relationships? With Monica Maria Cavallo, Senior Mindfulness Instructor and Owner of Manage Your Life, Elena Finessi and Matteo Pedrini, Founder of Infinite Vibes.
FRIDAY 6 May, 6 pm – 6.45 pm with Cristina Milanesi
We will talk about “Aesthetic education. Is it still possible to talk about aesthetic standards today?”A reflection on the models and tastes of our time. Voices on stage, Cristina Milanesi, Beauty Director iO Donna And Stefano Zecchi, philosopher, lecturer and president of the Stefano Zecchi Foundation and the International Academy of Beauty Science.
The beauty talk day by day scheduled
WEDNESDAY 4th May
15 – 15.45: Cosmetic science becomes business: let’s find out how with STEAMiamoci. With Emanuela Calderoni, Head research & consumer insights Armando Testa; Cristina Emanuel, Scientific Director and Head of Regulatory Affairs L’Oréal Italy, Daniela Villa, Co-founder and Technical Director of L’Erbolario.
16 – 16.45: The professions of perfume with Luca Maffei of Atelier Fragranze Milano.
THURSDAY 5th May
15 – 15.45: The consumer of 2030. What will be the beauty shopping habits of the next 10 years? With Nicola Giorgi, Senior Advisor PwC Italia, Gian Andrea Positano, head of the Cosmetica Italia Study Center. Moderate Luca Dini, Director of F and Natural Style.
16 – 16-45: Facts, not fake: chemistry and unbelievable stuff! with Beatrice Mautino, biotechnologist and science communicator.
FRIDAY 6 May
17 – 17.45: Unexpected beauty: more and more cosmetics are dedicated to the private parts. Eliminate taboos and preconceptions. With Umberto Borellini, Cosmetologist and Giussy Barbàra, Medical Director, Specialist in Gynecology and Obstetrics.
15 – 15.45: The beauty of inside_outside strength with Wo * men’s Rugby Land of Freedom. With Erika Morri, former Rugby Azzurra and founder of Wo * men’s Rugby Land of Freedom, Silvia Salis, former Hammer Throwing Olympian and Deputy Vice President of the CONI, Maria Caponio, Blue of Rugby Wheelchair. Moderated by Isella Marzocchi, Journalist and Media & Public Relations Specialist.
SATURDAY 7 May
15 – 15.45: Beauty is multicolored. How inclusive is beauty? With Lisa Brugin, Earned Media Manager Estée Lauder Company, Michelle Francine Ngonmo, President of Afro Fashion. Moderate Carla Ferron, central editor & beauty Amica.
16 – 16.45: An itinerary among the scents of Milan. History, greenery and curiosity: the beauty expert Mariangela Rossi leads an olfactory journey to discover the city.
17 – 17.45: Non-binary: beauty beyond preconceptions. From Maneskin to Achille Lauro, precursors of a new style. With Chantal Ciaffardini, make up artist, Jonny Carrano and Valentina Carraro of The Italian Rêve. Moderated by Luca Dini, Director F and Natural Style.
18 – 18.45: Dance and beauty, a link with a thousand shades. With Virna Toppi, Prima Ballerina Teatro alla ScalaBiagio Tambone, Choreographer and Maître de Ballet, Marisa Caprara, Director of AIDA Training Center.
SUNDAY 8 May
15 – 15.45: Perfume yourself responsibly. A ‘sustainable’ change is also being thought of among fragrances. Alessandro Brun, Director of the Global Executive Master in Luxury Management of the Politecnico di Milano.
18 – 18.45: The beauty of women facing cancer. With Anna Segatti, president of Strength and Smile Onlus, Elisa Bonandini, Beauty Coach, lorence Didier, Psychologist Psychotherapist IEO Milano and Jasmin Avitabile Leva.
THE COMPLETE CALENDAR: www.milanobeautyweek.it
Exclusive visits to places of art in Milan
Beauty fills the spirit. And therefore there are also on the calendar three visits to Milanese beauty spots.
Museum of the ‘900
WEDNESDAY 4 May, 17:30 – 18:45 + SATURDAY 7 May, 17.30 – 18.45
The vision of the woman of the twentieth century: Appointment at the Museo del ‘900, promoted by Milano Beauty Week e Friends of Brera Association, for a free guided tour dedicated to the perception of women in the twentieth century, bold and unconventional.
Titian at the Royal Palace
THURSDAY 5th May: 7pm – 8.30pm
Titian and the image of the woman: free evening visit to the exhibition dedicated to the female image in 16th century Venice, on stage at the Palazzo Reale from 23 February to 5 June 2022. Guide Alessandra Novellone, art historian of the Amici di Brera Association.
Brera ‘s picture gallery
FRIDAY 6 May: 17-18: 30
Journey into great beauty: “Madonnas, Ladies, Ladies: the female universe from the fourteenth to the twentieth century“: An exclusive excursus into the history of aesthetics, fashion and costume in which women have been the protagonists.
Free reservation required (in a few clicks online)
Registration is compulsory subject to availability, to the site www.milanobeautyweek.it.
Info via email at: [email protected]
We close with the sentence of Professor Zecchi, former ordinary aesthetic philosophy at the University of Milan. «The true, the good, the beautiful, our fundamental values. Beauty is tension towards creativity, it is a creative force against nihilism. This is the profound meaning of this initiative, in this historical moment ».
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