DIeci years. It is the average age (but already seven) where you want to have a beautycase. And not containing a p thrchopy and some innocent nail polish. But with skincare and make -up products at the last cry. Online call them “Sephora Kids” and are (pre e) teenagersup to the twenty -year -olds and surroundings, who are shaping the trends and even the market dynamics of the cosmetic industry.
Gen z, lee real trendsetter of beauty
They spend – or rather, make parents spend – even 2,000 dollars a year in cosmetics, reports Forbes. They will be a third of the world population by 2030, but their wishes are already an order.
On the other hand, Tiktok is their great mirror of the realm: 83 percent of them say the international analyzes of Statesmanbuy products that has seen on the platform, in very short videos. But so much capillaries that they have already caused several cases of exhaustion of stocks of some tricks and perfumes within a few hours.
The very young are increasingly “phenomena” beauty (Photo Getty Images).
The girls are networking, they are recommended. And then, away all in perfumery, because shopping is real: a beautiful moment to test, smell, experiment. Once a month, on average. Mom and Dad permitting.
What do they dream of?
“Being yourself, in the best possible version.” It is the motto of this generation, the freer than ever from each canon of beauty, yet the most early ever in self -care. The girls are very ironing makeup, and can teach the art ofHighlighting (i.e., where to place the illuminant, possibly of the beauty line of their favorite celebrity).
And they are proud to define themselves as “skintlectual”skin care experts. They seek (and companies in general make them find) formulas based on vitamin C, niacinamide and salicylic acid for acne.
Their concerns? Imperfections. And the “GLOW”, a word of orderbecause they want to be radiant, without filters. With clean, green, legible, sustainable formulas. Of course inclusive. AND, possibly, of “Affordable Luxury”, accessible. “Contempting for these requirements can really decree the success of a brand between myriads,” confirms the platform The Business of Fashion.
Their beauty trends
If the girls Gen Z and Alpha really “know” of them really, what to listen to them? First of all, to find small treasures low budgetwith low prices, but – against each preconception – of quality. This is the case of brand make -ups such as Catrice and Essence (Vegani and Cruelty Free). Of essential skincare products that simplify the routine, such as mono ingredient serums (cult, those of The Ordinary). The mania for masks, in Hydrogel or collagen, virals because they give glossy skin, or Glass skin, at all ages.
And then, the lines of their darlings, the stars: Rare Beauty by Selena Gomez, Fenty of Rihanna, Rhode of Hailey Bieber, Kylie Cosmetics by Kylie Jenner … perfect recipes of digital marketing and desirable products, who conquer. All. Multipurpose blush, delicious glosses and pH reagents that change color on the lips are absolute must have.
There is the tail, in perfumery. Why? Sociologists also ask for it. «Beauty opens up to the ability to imagine better, or improved … reassures and satisfied. Thus, an individual action can have consequences on the community, such as art “(from Beauty will save the worldby Arnaldo Nesti).
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