Welmoed Sijtsma will lead the late talk show of NPO 1 this summer, but to what extent is she actually a crowd puller? She now sinks mercilessly through the ice. “66 thousand viewers!”
Jeroen Pauw and Sophie Hilbrand are the flop duo of the talk show world: their program Bar Laat scores incredibly bad viewing figures. It is almost impossible that their summer replacements Sam Hagens and Welmoed Sijtsma will do much better as a fresh duo, but is she actually such a big crowd puller or is it disappointing?
66 thousand viewers
Two days ago, Welmoed started with a new program on NPO 1, namely Welmoed and the frozen eggs, about women who let their eggs freeze. The result? Almost no dog looked at it, according to figures from Bureau Tina Nijkamp. “Unfortunately not good viewing grade news for Welmoed Sijtsma,” we read on her analysis canal.
The program started with only 66 thousand viewers, good for a shocking 1.9 percent market share in the commercial target group 25 to 54 years. And that on prime time, namely at 9.10 pm on NPO 3.
‘Very Sad’
Tina sympathizes with Welmoed. “It’s very sad for her. She has done a lot of promotion for it, but this is really very little for NPO 3,” she adds in her podcast Tina’s TV UPDATE. “I think that Welmoed had bad luck with the fact that she started at the same time with the series day and night and was directly opposite.”
That is a drama series that takes place in a hospital. “That started at 8.30 pm on NPO 2 and Welmoed at 9.10 pm. She is out of luck with that. It is a bit the same theme, namely medical-like.”
9.10 pm
Moreover, the Welmoed does not help if it is at such a strange time, Tina concludes. “I think she is also out of luck with the fact that 9.10 pm is a very strange time to start. Normally programs start at 8.30 pm, 9.30 pm or 10 pm. On round numbers, and not randomly at 9.10 pm.”
“So I also think she had bad luck,” she concludes.