After working with the late off-White designer Virgil Abloh in 2019 and an exhibition dedicated to the fashion last year, Ikea is doing another trip to the industry, this time with a streetwear line.
The new streetwear collection of the IKEA company, which specializes in furniture and decoration, was baptized in the name “Aurtian”, which the company translates with “decade”. The line consists of T-shirts, hooded sweaters, hats and bags, the prices of which are between 6.99 euros for a bag or a hat and 19.99 euros for a sweatshirt.
In July 2020, Ikea presented its very first Capsule collection of streetwear clothing and accessories. Most recently, Ikea also worked with the Finnish design brand Marimekko in 2023.
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