Manager Bert Habs has headed the TV group ProSiebenSat.1 in the next few years.
The Supervisory Board has extended the CEO of the CEO for three years until October 2028, as the private group in Unterföhring near Munich announced. The 54-year-old has been head of the company since the end of 2022.
This means that there is a little more continuity at the top of the listed company. There had been several changes in the past few years, most recently Rainer Beaujean had been surprisingly in 2022. Habt, who had previously worked as a manager at RTL, followed him.
ProSiebenSat.1 faces several major challenges:
The Milanese and the balance of power
The Italian major shareholder media Europe (MFE) around the family of the late former Italian Prime Minister Silvio Berlusconi wants to expand its influence. The Milanese want to buy further stocks and the hurdle of 30 percent. It is about the balance of power in the listed group with around 3.9 billion euros in turnover (2024).
In the interview of the German Press Agency, I only said about the major shareholder’s plans: “The concrete timing of the announcement has already surprised us. So far, Habt has not commented on how he and the board of directors stand on the offer of the Milanese – he pointed out that not all documents were yet published. The Annual General Meeting in May is expected with great excitement.
How many places fall away?
There is a lot of indication that there is another bigger one Job cuts could give the private group. Habt announced a volunteer program in the dpa interview. In May there should be clarity for the job cuts. Around 400 jobs were painted years ago. At the end of 2024 there were a good 7,000 jobs in the group.
The streaming platform Joyn
Joyn has become the heart of the group. The strategy is to rely on the core business with entertainment. The group separates from other corporate areas. According to the manager, Joy is said to become the central TV and streaming platform in German-speaking countries. The group wants to make sales with advertising, the payment subscription model is secondary.
There is currently a dispute with public service broadcasting. It is about integrating their offers at joyn. The houses lay out the legal situation differently. An unusually sharp tone came into the debate. Court proceedings are currently underway. ZDF and Arte confirmed an oral hearing next week.
In the dpa conversation, I said about the dispute and a test phase that met with ARD and ZDF on headwind: “The bottom line is that we have done it because it intensified the dialogue and brings us further in the specification of cooperation. I hope that we will come to a good and partnership solution.” However, he also made it clear that the integration of the content of the public law would come. However, one wanted to implement this in a cooperative way.
More sales: shopping
In order to find further sources of revenue, Habts takes a look at an area: shopping. In the dpa conversation, he said: “Since we earn our money with advertising, it is also essential that we are close to our advertising customers.” Through technology and the use of artificial intelligence, advertising customers can therefore achieve their target groups precisely. You work “especially on the construction of new sources of income such as integrated shopping areas on joyn”.
/rin/dp/he
Unterföhring (dpa-Afx)
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