The Lycra Company, a worldwide leading company in the development of innovative and sustainable fiber and technology solutions for the global clothing industry, announced today that it was the biologically based Lycra® Ecomade fiber (Bio-Derived Lycra® Ecomade Fiber) on the Kingpins Amsterdam on 16/17. April 2025 will present. The company shows at its booth (Blue Area 11) Denim test pattern, made with its renewable elastan. In addition, it offers visitors a comprehensive VR experience in which they can understand the path of the product from the farm to fiber.
The biologically based Lycra® Ecomade fiber, made with Qira®, is scheduled to come onto the market this year. It is obtained from IOWA that is renewable annually and offers transparency about the origin of the raw material and a sustainable solution that helps to reduce the environmental impact of clothing.
This innovative fiber, which consists of 70 percent of renewable raw materials, has the potential to reduce the CO2 emissions of the fiber LYCRA® by up to 44 %* and offers the same performance as the original Lycra® fiber. It is a one-to-one replacement-neither textile substances, nor patterns or processes must be redesigned.
“Our clientinside and their clientInside, increasingly looking for products that not only meet high-performance standards, but also match their sustainability values, ”says Arnaud Ruffin, Vice President of Brands and Retail, The Lycra Company.“ The biologically based Lycra® Ecomade fiber is a significant step for offering sustainable solutions, without compromise. To share this innovative fiber on the Kingpins Amsterdam with the denim industry. ”
The “7 Styles for 7 Days” project shows how Stretch-Denim with the biologically based Lycra® Ecomade fiber can change the wardrobe of women and men throughout a week by ensuring permanent comfort, fit and seat and at the same time reduces the environmental impact. This exhibition is a collaboration between The Lycra Company and Diamond Denim, part of the Sapphire Group, based in Pakistan, and helps to accelerate the journey of both companies in the direction of decarbonization. The exhibits at the exhibition stands of both companies are shown.
“The fully integrated production processes of Diamond Denim made the company the ideal partner for the cooperation in this project, which shows the future of sustainable denim,” says Ebru Ozaydin, Global Product Category Director Denim, Wovens, and Ready-to-Wear, The Lycra Company. “Diamond Denim was one of the first fabric manufacturers worldwide to have a test quantity of our renewable fiber, and thus developed four high-performance fabrics that form the basis for this versatile clothing collection that is suitable for every occasion.”
“We at Diamond Denim are committed to sustainable solutions in textile production,” says Jayesh Mandalia, Head of Design, Diamond Denim. “This collaboration with The Lycra Company is a crucial step for our mission to offer consumers environmentally friendly, high-performance denim and at the same time promote our decarbonization goals.”
Orta, a Turkish denim manufacturer, will also present patterns with the biologically-based fiber Lycra® Ecomade and regenerative cotton at its booth. The enthusiastic reaction of the market to the market collection, which was launched at the end of 2024, leaves Sebla Onder, marketing and sustainability manager Orta, hope that the industry is really ready for a significant change. “We are delighted that Citizens of Humanity Group, one of our respected premium brand partners, gave up this sustainable material for its brand Agolde, and we are very excited about the reaction of consumers to this collection in the coming months. We are also looking forward to new, strong brand cooperations, which will arise from this great partnership,” she said.
The Lycra Fitsense® Denim Technology, which celebrated its debut on the Kingpins Amsterdam in April last year, will be presented again this year. This groundbreaking, patented solution offers a customized fit for different body types and shapes through the integration of discreet, targeted shaping zones that the designerInterior enables certain areas for shaping, support and raising. This helps the consumerInside to feel more confident and more comfortable in her jeans. Building on this innovation, Spanx® took a big step in the evolution of the Denim Form with the successful start of the world’s first commercial program with SpanxSculpt ™ Redefine Denim in January.
In addition, the fourth year in a row with the House of Denim Foundation and studentInside the Jean School for the exhibition “Stretch Yourself #4: Denim of the Future, Designed by Gen Z”. Each of the design students presentedInside, a denim clothing of innovative fabrics will present that are based on the technologies of the Lycra Company, including the Coolmax® Ecomade fiber.
Visit the Event page For details about the fair and other product innovations.
* Estimation of Cradle-to-Gate Screening LCA for a representative production facility of the fiber Lycra®, June 2022, created by Ramboll America’s Engineering Solutions, Inc.