It looks impeccable, makeup and hairdressing comb. He tells that the hairdresser goes to his house three times a week, that she does not know how to get fixed alone. A paradox for a woman who knew and knows how to manage her life effectively. She is nice, pleasant, conversational and interesting. It’s nice to listen to her.
“I am a Silver girl. I had to reinvent myself, fortunately, on a fairly solid professional basis and with a personal life also consolidated, and see how I continue to 100 and what I do in this new path,” he tells news.
Liliana Parodi She is a national journalist, producer and broadcaster. He began in the media in 1985 on Radio Rivadavia and was the strong woman of the América Group, where she worked 33 years and occupied various positions until she became a content director. Today he directs his own consultant, LP Consulting Groupspecialized in media, communication and image and training of high -impact leaders. He also works for the Silver Economic Forum and participates in Women Corporate Directors, which brings together the elite of executive women in the corporate world. In addition, he collaborates with the Ong Soijar, Casa Ronald, Consciousness and Rivadavia Hospital Foundation.
The remarkable and meritorious is not only what he achieved but from where he did. He was born in General Villegas, lived in Savoy and José C. Paz. He knew poverty in neighborhoods without asphalt, drinking water or sewers. She was a cadet at a factory and waitress in Harrods. There he met the Talamoni family – Rivadavia’s children at the time – he began studying journalism and, through them, began as a meritorious in Mar del Plata Radio. Then she was a producer in Rivadavia and Channel 9.
For 18 years he shares life and love with Ulises Novoaaccountant and entrepreneur.
News: Is the woman who wanted to be?
Liliana Parodi: I was not very dreamy, but very pragmatic. I always felt that the need was my teacher and that I was building from there. It was quite suffered, it seemed to me that everything went wrong, that I was never going to get to destination and that the conditions were not given for my life to be prosperous, but I did it, it was fine.
News: He usually says that the need always made her go forward. Is it like that?
Parodi: I was always very concerned about my economic needs, health, housing or what was going to be of me. Even today, having consolidated some things, I do not finish relaxing and thinking that you have to continue building. It is not greedy or an economic issue, but a need to have basic needs for me and all the people I can cover. Now, in addition, I can travel and do other things, but it is still a sword of Damocles.
News: Is it true that your therapist tells you that you relax, that it is fine, that it stops a bit?
Parodi: I serve with the same psychologist 35 years ago. We deal with you and, in reality, the phrase that sometimes tells me is: “Let yourself fuck, Liliana.”
News: How much did it cost to become this Silver girl?
Parodi: Professional many hours, a lot of dedication, a lot of thrust and endure when you don’t like the one. It’s like the sea, they are waves that go up to you, waves that lower you, you have to get used to that sway. The media are not places of great stability. I generated my own professional and social ascent, but it is not usual. It is not usual for women in a place of decision. It was good, but while you are always traveling it you think you are going to claudicate. There were very difficult times.
News: Your strengths?
Parodi: Resilience, endurance, passion, time, availability, availability and availability to the last second. And I never believed it, I always thought I had to take the exam again. Even today I take it that way, the task, work or that expect from me must be impeccable. Self -demand is brutal.
News: What are you afraid of?
Parodi: In addition to storms, I am afraid of my diseases and those of loved ones and poverty.
News: What learning took from your almost 40 years in the media?
Parodi: That learning is not over, even today I have to continue learning. To stay in force you have to be open and continue learning. In addition, to be able to teach others what one knows. Now I can be a master teacher as an academic coordinator of the Technology in Content Production for Communication for the National University of La Matanza. I always liked the mixture of knowledge between the youngest and the most experienced because it generates better products. And it is what is imposed today, the intergenerational issue is necessary for society to improve and move forward.
News: What is your gaze on television?
Parodi: I love watching television. I was always very viewer, I had hours in front of the screen. In my house there was no television, but I went to a neighbor’s house. I loved everything. I was never a cool criticism. I like to have a massive and popular vision and reach as many people as possible. I was never a niche worker. I rescue television as a mass medium, but I think it is paralyzed with terror in front of the platforms, the streamingand in that paralysis it is not reinvented. In the industry they should reach common agreements, they would have to sit and work together to see where they are going.
News: Let’s talk about the Silver Revolution.
Parodi: Life extended and we can live up to 100. Those of us who were lucky to reach this stage with projects, with the economical quite robust, with affection, we are fine. The great revolution of Silver It is that we contribute to work, experience, consumption. But you have to foresee this for most people, but there will be many Silver Vulnerable. It is a call for attention about how we are going to live and how we are going to prepare the next generations. I had obsession with my “elder”, then I tried to anticipate my adulthood. On the other hand, grandfather is not told about people, they are not told retired, it is not stigmatized by putting images of vulnerable people on television when they want to refer to mature people. You have to change the narrative. Not to mention public policies that only speak to the vulnerable sector of longevity and do not talk about positive longevity.
News: How did you reinvent yourself?
Parodi: Costs. For thirty -first years I had a proper name and my last name America. That was my letter of presentation in my different stages, as a producer, manager, general producer, content director. A place that if you know how to interpret it is comfortable, you have a team and a company that supports you. When you lose that last name because you decided or because they decided, it is the end of a stage. In this reinvention I did courses, NetworkingI met people, I thought how to put my experience in media available to companies, leaders, women, politics, institutions. Communication fails in general everywhere. In addition, as in America they let me continue to emerge the vice of TV, I dedicate myself to the Martín Fierro, the Armo, I do events. Telling what this process of reinvention of a woman from sixty -peak is, in a society with all the problems we have, is a path that I am doing for me and that I can generate for others. The various Lilianas I have are all in operation.
News: How was the process emotionally?
Parodi: Imagine. You have to provide everything from the basics to relationships, again, see if your name depended only on the surname company or if you had built a personal career, and in that future you have to validate the titles again. Let’s go again. And you add other things. Nor is it that outside they are waiting for you with open arms.
News: Is it structured or flexible?
Parodi: Unfortunately I am quite structured and try to be flexible for my good at this stage of my life.
News: He just said that communication fails everywhere. Because?
Parodi: The message fails, how to build it, how to communicate it, to whom, what are the guidelines. We do not accommodate what we have to say or do it wrong. There is an absolute disorder. It happens in governments, in companies, in institutions, in radio and television programs. The fact of being connected does not mean well communicated.
News: How much does a great life partner have to have?
Parodi: Definitely adds. It has been my pilar in these 18 years that we have been together. While I was a lonely heroine, emotional and affective stability accommodated me, gave me an axis. The process of sharing, dreaming of growing together, of accompanying each other is magical. That is the great success of my life.
News: Is it considered a difficult woman?
Parodi: No, I am easy to live together, to try, I love working. Actually, all I would do is be sitting in a bar, drinking coffee and talking to people. I love talking to people, their experiences, mine, building a world. I would be thrown out of my life doing that.
News: And how would you like you to remember?
Parodi: Like a very honest woman. I think it’s all.
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