Paris-Roubaix is ​​the most cheekest classics, a test for body, members and material. The fact that Tadej Pogacar and Mathieu van der Poel will wear a watch of more than 300,000 euros on Sunday if they doking over the cobblestones seems unwise and reckless. But it is just what the founder and name giver of the luxury watch brand Richard Mille wants. “And if things go wrong, the watch is insured against falls,” David van der Poel reassures.

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