Prada: Versace-Relaunch requires long-term way of thinking

The Prada Group wants to take time for the relaunch of Versace.

As part of the conference in the afternoon, after the announcement of Versace by the Prada Group, Andrea Guerra, CEO of the Prada Group, and Lorenzo Bertelli, responsible for corporate social responsibility, explained that the next steps to fully develop the potential of the brand founded by Gianni Versace, a long -term way is a disciplined approach. For this you provide for a period of 24 to 48 months.

“The brand image, creativity and positioning will be the main priorities at first,” said the Prada boss. The development of the strategy will be based on product innovation and customers. In short, the entire strategic approach was structured with the awareness that it would take time. Guerra also thanked the previous owner Capri Holdings for the preservation and further enrichment of the inheritance from Versace.

Prada concludes new financing

The completion of the transaction is expected in the second half of 2025 and is under the usual conditions, including the preservation of the necessary official permits, and provides for the takeover of 100 percent of Versace for an equivalent of 1.25 billion on cash and debt-free base. The final cash remuneration is determined when the transaction is concluded, taking into account adjustments based on the operating capital and the net. The transaction was approved by the administrative councils by the Prada Group and Capri Holdings.

Prada SPA has also completed a new financing of 1.5 billion euros, which is made up of an appointment loan of 1.0 billion euros and a bridging facility of over 0.5 billion euros. “In view of the available liquidity and the credit lines not used, the Prada Group retains a solid and flexible financial structure,” said management.