Desigual is currently not only launching a new campaign, but also introduces a new brand ambassador, the actress Ester Expósito. A strong sign is set here under the slogan “Not a Doll”: as a brave, modern brand that is close to your community. In the spirit of her rebellious brand nucleus, designs for fashion with attitude – and for style as an expression of personality, without any drawer.
With “Not A Doll”, designual delivers much more than just a clear campaign. In a world in which women in particular are constantly evaluated for their appearance and measured on unrealistic ideals of beauty, the brand from Barcelona campaigns for real freedom: namely to dress as you want. Common beauty images are not only questioned, but deliberately thrown overboard – with humor, authenticity and a good dose of personality.
The campaign
“Not a Doll” gives a real insight into Ester’s everyday life as a young actress in LA – from getting up in the legendary Roosevelt Hotel to preparation for an audition to sunny self -confident flashbacks that show moments such as pool parties, salsa, selfies with fans or walks over the Hollywood Walk of Fame, where she dreams of having her own star one day. It is an honest, informal look at an exciting life that masters the Ester, born in Madrid with a ease that infects.
Staged by video Waylon Bone, photographed by Clara Balzary and styled by Karolyn Pho, the Ester campaign shows how it is: unfiltered and real. In a world that expects perfection, “Not a Doll” allows itself exactly the opposite – space for authenticity, for corners and edges. The campaign creates an emotional and visual narrative that makes it clear: fashion can do more. It can move, touch and show attitude.
The collection
Ester is always cheerful and stylish in the city of dreams at the pulse of time-and presents the new spring/summer 2025 collection from Desigual. For example, a twinset made of shorts and sweaters in red and sky blue, with which it poses under Las Palmen; A pink sequin dress with an exciting course of color, in which it jumps euphorically into the pool of the Roosevelt Hotel; Or a white macramé rock with mirror details in which she demonstrates her salsa talent. All real experiences, real places – no backdrop. Looks that tell stories and reflect memories.
The T -shirts of this collection adorn statements by Ester himself – such as “Not a Doll” or “Not Your Topic of Conversation”. A clear message from the actress to dress and be as you want; No matter what is expected of you. A counter -position to the constant perfection pressure, among which women are in particular – and a topic that Ester has publicly commented on last year. Statements like “Women grow, change, increase and decrease. We are not dolls.” Not only went viral – they are a clear call to loosen from tight role models and to take a position against body shaming.
The SS25 collection reflects a fresh, colorful mix of freedom, self -love and fun of fashion – in the style of design. Summer feeling all year round, creative looks with attitude and a plea for not just living his own style but celebrating.