The fashion online store about you and TV personality Amira Aly present the first collection of her own label Ami Aly. The collection combines minimalist design with subtle elegance and offers versatile pieces that can be worn in everyday life and on special occasions.
Inspired by Amira’s personal style, the collection combines timeless elements with modern accents. Each garment was designed with the aim of being suitable for everyday use and stylish. From casual linen sets to casual basics to trendy denim sites, the collection offers a large selection for every occasion. The parts are characterized by perfect fits, clear design and a subtle color palette.
The focus of the collection focuses on sporty tops and figure -playing dresses made of high -quality cotton rib, which gently flatter the silhouette. A special highlight is an elegant satin dress that is suitable for both special occasions and as a chic daily outfit.
“Fashion has always been a lot of fun for me. So I am particularly pleased to present my first own collection with About You. It was very important to me that Ami Aly is authentic, so the collection is strongly shaped by my own style. I like to wear all parts myself in everyday life,” says Amira about the launch.
Ami Aly is aimed at everyone who attaches importance to everyday but still stylish clothing. The collection is a tribute to individuality and offers pieces with which the wearer can express her strength and self -confidence.
The campaign material conveys a message of modern femininity and empowerment. In a minimalist studio with white walls, simple soil and visible studio equipment, the Amira Aly campaign shows in natural, relaxed poses – authentic, expressive and sympathetic.