On the occasion of the 31st day of the championship, scheduled for the weekend of 5 and 6 April, videos and promotional messages on the donation of blood and plasma will be released in all Italian stadiums and on the activity of the association. In some plants there are also initiatives in collaboration with the individual clubs
A goal to win the match of solidarity and encourage blood and plasma donation. This is what Avis and Serie A’s League want to take the field together on the long weekend of Friday 4, Saturday 5, Sunday 6 and Monday 7 April, when the 31st day of the top league is scheduled. The initiative provides for the transmission on the Maxiskemers of the stadiums of a promotional video, in this case that of the “put in the game” campaign launched a little over a year ago. At the same time, television graphics will also be created (both for Italy and foreign countries) with the logos of Avis and Serie A League and with a message reminiscent of the importance of donating blood and plasma.
The partnership will be announced on their respective institutional sites and social channels, in addition to providing the mention on Radio Tv Serie A and RDS in conjunction with the publication of the news by Avis and Lega Serie A. Furthermore, to reach as many fans and potential possible donors, the Association has also started local activities for the same weekend that provide for the presence of volunteers in the stadiums, both with stands at the entrance and in the stands to distribute information materials to distribute information material. to spectators. In addition, when the video of the campaign will be broadcast on the Maxiskemers, the speakers will read a message to remind the fans that the day is dedicated to Avis and to explain what it is necessary to do to become donors and contribute to the health of each by making this free gesture so precious. As the President of Avis Nazionale, Gianpietro Briola, explained, “we are very happy and honored that the Serie A League wanted to involve us in this initiative. It is not necessary to remember how much football is something that unites all of us, regardless of one’s sporting faith: it is a sport that has always been part of our history and our social tradition. Each Italian city, large or small, counts on the presence of one or more football clubs: a bit like Avis, with its over 3,300 local offices scattered on the national territory. Football once again has the opportunity to confirm itself as an aggregator of positive energy and as an extraordinary resonance case to convey a solidarity and fundamental importance for the whole country as the donation of blood and plasma. Never as today we can’t wait to take the field and win this game together ». Paolo Ghezzi, a member of the national executive of Avis and among the promoters of the initiative, also wanted to express his satisfaction in view of the appointment: “In thanking the Serie A League I like to think that the day of April 5 and 6 can only be the beginning of a long and profitable collaboration that can strengthen itself over time even with the individual companies. The Italian football movement, in fact, can substantially contribute to convey positive messages and value bases on which our solidarity community is based. And Avis, with his capillary network of locations and over one million and 300 thousand members, is a credible and transversal reference that can really bring together enthusiasts of each team around a common and indispensable purpose such as the anonymous, voluntary and free gesture of the gift of blood “.