The US clothing provider GAP is launching Gapstudio, a new premium and elevated offer that is supposed to offer the “highest expression of style, art and quality” of the brand.
Since the fashion designer Zac Pozen, known for his Red Carpet and Couture approach in fashion, was appointed Executive Vice President and Creative Director of GAP in February 2024, the company is driving its brand ahead with new energy.
In May, GAP caused a sensation on the red carpet when actress Anne Hathaway wore a tailor-made white shirt blouse dress with Bulgari jewelry. In February, actor Timothée Chalamet wore a black work suit set from satin, the first men’s design of the new Gapstudio brand, to the dinner of the Oscar-nominated 2025. Both looks were then reinterpreted and made available for sale in a limited edition.
In this sense, GAP is now launching the Gapstudio, a new premium subordinate, which is supposed to present “professional tailoring, elaborate details and a modern interpretation of the American style”. The company wants to improve its positioning and expand its customers: interior widths.
“For over 55 years, GAP has been a canvas for creativity that enables creative people to reinvent gap classics as a personal expression of style. With Gapstudio, we are now lifting this inheritance to the next level,” said Mark Breitbard, CEO of the GAP brand. “Gapstudio creates both accessible, coveted retail collections as well as exclusive, unique designs that celebrate the self -expression and strengthen gaps in the culture.”
On April 3, Gapstudio is launching his debut collection, which was designed by Poznan as a “exploration of fashion, art and creativity”. It will present important items of clothing through posens “pronounced approach in terms of draping, cut and construction”.
The aim is to give the characteristic textiles of GAP “a new level of craftsmanship”, explains the brand. The collection includes a tailor-made trench coat from Denim, a two-row denim blazer and various denim pieces in a sailor look. The collection will also contain Anne Hathaways Maxikleid, which was sold out last year and will return in two new color variants.
Other highlights of the collection, which were presented in the campaign pictures with the supermodels Alex Consani, Imaan Hammam and Anok Yai, which was photographed by the fashion photographer Mario Sorrenti, are corsets, bralettes, balloon reds, slip dresses, denim and leather motorcycle jackets as well as print clothes. With this, GAP wants to offer fashionable and trend -oriented interpretations of the typical GAP basics.
“Gapstudio is the place where craftsmanship, creativity and culture come together. In the New York headquarters of GAP we have built up a creative studio in which I have designed looks for the red carpet and in which we will continue to work with visionary talents in the future,” said Poznan. “The Gapstudio Collection 01 reflects this vision-it combines tailor art with innovative denim processes that shape and refine the material in a new way. This is only the beginning.”
The line will also be higher in terms of price, whereby the individual parts of the debut collection will cost between $ 78 and $ 248. It will only be available to a limited extent and will be available online and in selected markets.
This article was used with digital tools translated.
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