The Micam international shoe trade fair takes place from Sunday, February 22nd to Tuesday, February 24th. 794 brands will take part in the event, of which 402 are international and 392 are Italian. Compared to the previous edition, the trade fair features a renewed layout that is intended to highlight innovations and content from the shoe world.
“The development of Micam is based on the business plan developed together with KPMG. This development is also reflected in the new exhibition layout, which was designed for a more fluid, contemporary and appealing visitor experience,” the organizers said in a statement.
‘Italian Startup’: An area for the most innovative companies
A tour takes buyers and visitors through various subject areas. These highlight the excellence of the industry and culminate in Hall Three. The “Micam Next” area houses the “Future of Retail” area. Technologies that are changing the point of sale are presented there.
The “Italian Startup” project area is also located in hall five. Several companies are presented there. These include Zelow, a circular economy platform for recycling production waste; Ez Lab, specializing in digital product passport and blockchain technologies for traceability; and Gait-Tech, which offers an invisible device in the insole to improve the comfort of heels.
As part of the theme “Original Renaissance” – the motto of this edition – digital innovation plays a crucial role. In collaboration with Livetrend, Micam presents a “Trend Guide” based on AI analysis of millions of data from the web and social media.
The forecasts identify four macro trends that will determine purchasing decisions in the coming season: “Bucolic Slumber,” “Lavish Subversion,” “Primal Futurism,” and “Dark History.”
Micam’s offering is rounded off by the “Fashion Link Milano” project. This joint initiative brings together the highlights of Mipel, Milano Fashion & Jewels, TheOneMilano and Sì Sposaitalia Collezioni.
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