News item | 28-09-2022 | 9:00 am

    The Dutch participation in the most influential tech fair in the world, the Consumer Electronics Show (CES) in Las Vegas, consists of 70 innovative growth companies in January 2023. For example, through technologies such as artificial intelligence and quantum, they contribute to solutions for climate change, data security and drug development. The official kick-off of the Dutch mission is on Thursday 13 October during ‘CES Unveiled Amsterdamin the Beurs van Berlage. These and other products and trends are presented here.

    Minister Micky Adriaansens (Economic Affairs and Climate) opens CES Unveiled and visits the participating Dutch innovations: “CES is a proven global stage for Dutch startups and scale-ups to present their innovative solutions. Not only on the international market, but also to interested investors. This allows these entrepreneurs to grow. We do this by including seventy companies that develop promising technologies or products.”

    CES 2023

    From January 5, 2023, the companies will take under the theme ‘Tech for a responsible futureattend CES in Las Vegas. The CES takes place annually with more than 170,000 companies and investors from about 160 countries. For the first time, almost half of the Dutch delegation consists of scale-ups. The complete list of participating Dutch companies can be seen here.

    The participating companies come from all over the country and represent a wide range of solutions. The Eindhovense Alphabeats for example, we are tackling the global burnout problem. The company developed software that can adjust a user’s music using biofeedback. By measuring how the body responds to music, and then changing the frequencies with artificial intelligence (AI), music is created that puts the brain into relaxation mode more quickly.

    QuiX Quantum from Enschede is developing the most powerful Quantum Photonics Processor with enormous computing power to tackle major societal challenges in the field of climate change, data security and drug development.

    More Dutch scale-ups

    The desire arose to present more larger growth companies (scale-ups) from the Netherlands at CES this edition. For that reason, the so-called ‘NL Tech Pavilion’ at CES 2023 for the second year in a row, two pavilions. In the ‘Netherlands Tech Square‘ lists the forty newest and best startups. In addition, about thirty scale-ups offer their innovative solutions in the ‘Netherlands Next Level Innovations Pavilion‘.

    One of those scale-ups is LeydenJar from Leiden. The company has developed a technique that can increase the capacity of lithium batteries by seventy percent. Another participant is the Rotterdam-based RanMarine, which is building a device that can collect and clean up waste in the water like a petty thief.

    CES Unveiled Amsterdam on October 13

    The official kick-off of the Dutch CES mission is during ‘CES Unveiled Amsterdam‘, on October 13, 2022 in the Beurs van Berlage. CES Unveiled is an official CES preview event where the latest products and trends in the run-up to CES 2023 are presented. There are also inspiring sessions with speakers such as Gary Shapiro (president and CEO CTA), Ali Niknam (founder and CEO bunq) and Sabine Stuiver (co-founder Hydraloop). The event is organized by the American Consumer Technology Association in collaboration with the Dutch Ministry of Economic Affairs and Climate. Do you want CES Unveiled visits? Register you here.

    Training program

    In the coming months, the exhibiting companies will follow a training program that will be offered to them by the Ministry of Economic Affairs and Climate, the Ministry of Foreign Affairs and the Netherlands Enterprise Agency. This allows them to present themselves at CES in the best possible way to a worldwide network of potential customers, investors and journalists.

    Economic added value

    It will be the seventh time that the Netherlands participates in CES. Over 250 Dutch companies have visited the stock exchange in the past six years. For many of them, CES was a breakthrough. Those companies are estimated to have created nearly 10,000 high-quality jobs across the country since their participation.

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